Product Specialist

Qualified Recruiter, LLC; Lincolnshire (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

The Company in Lincolnshire, IL is seeking a seasoned Marketing Manager to coordinate global content and drive B2B marketing initiatives. You will work with Korea HQ, sales, customer service, and design teams to create brochures, datasheets, and presentations that reflect the brand and product capabilities.

Responsibilities include market research, pricing strategy input, campaign analysis, and delivering regular reports to senior management.

Qualifications

• Bachelor’s degree in Marketing or Engineering.
• Proven experience in a B2B environment.
• Excellent written and verbal communication in English and Korean.
• Ability to work independently and in a team in a fast-paced environment.
• Strong presentation and storytelling to varied audiences.

Responsibilities

• Create and manage content for brochures, manuals, datasheets, and presentations with consistent branding.
• Coordinate with Korea HQ to align global marketing strategies and content.
• Collaborate with sales, customer service, and design to integrate marketing efforts.
• Gather customer requirements and assist in product roadmaps and specs.
• Support pricing strategies using market research and cost analysis.
• Analyze marketing campaigns with metrics and data-driven insights.
• Prepare regular performance reports for senior management.

Skills

Content marketing

Market research

Data analysis

Excel

PowerPoint

B2B marketing

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing or Engineering

Job description

The Company is a global manufacturer and supplier of electrical equipment and products, looking to establish its presence in the North American market under its own brand name.

Responsibilities

• Manage content creation for various marketing materials, including brochures, manuals, presentations, and datasheets, ensuring consistency in brand messaging
• Coordinate closely with Korea HQ to align global marketing strategies and maintain consistency in content creation for various marketing materials; facilitate regular communication and updates to ensure coherence
• Collaborate with cross-functional teams (e.g., sales, customer service, and design) to ensure marketing efforts are integrated and aligned with overall business strategies and goals
• Conduct product management activities by gathering and documenting customer requirements, creating product specifications, and aiding in the development of product roadmaps
• Collaborate with the product strategy team in Korea to ensure that marketing materials accurately reflect product features and capabilities; provide input during the product-design and development phases
• Conduct comprehensive market research and competitor-analysis to identify industry trends, target audience, and new growth opportunities; present findings through detailed reports and actionable insights
• Analyze the performance of marketing campaigns using various metrics and analytics tools; provide recommendations for improvement based on data-driven insights
• Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and adherence to project timelines
• Stay updated on the latest marketing trends, tools, and technologies; propose and implement innovative ideas to enhance marketing effectiveness
• Prepare and present regular performance reports to senior management, highlighting key metrics, achievements, and areas for improvement
• Develop and implement pricing strategies based on market research, cost-analysis, customer-value perception, and competitive positioning; continuously assess and adjust pricing policies to ensure profitability and market competitiveness
• Monitor product performance and customer feedback to identify opportunities for product improvements and innovation; facilitate communication between customers and product-development teams
• Conduct training sessions and create documentation for sales and customer-service teams to ensure they have the knowledge and tools to effectively support and promote the product

Requirements

• Bachelor’s degree in Marketing or Engineering (Electrical, etc.)
• Proven experience in a B2B environment
• Excellent written and verbal communication skills in both English and Korean
• Ability to work independently and as part of a team in a fast-paced environment
• Effective oral and written skills and ability to synthesize and present presentations to an audience ranging from C-level to factory-floor in small to large groups
• Self-motivated
• Goal-oriented and results-driven
• Strategic thinking
• Detail-oriented and process-driven
• Ability to persuasively lead without explicit authority
• Professional time-management and organizational skills
• Analytical skills with an intermediate level in Excel and PowerPoint