PRODUCT SPECIALIST

Socket.dev; Farmville (VA); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental and Vision benefits

401k with company match

Paid Time Off

Maternity Leave

Uniforms provided

Job summary

Haley Auto Mall is seeking an Automotive Product Specialist to serve as a resource for customers and a knowledgeable guide through the dealership’s vehicle inventory. You will use questions and listening skills to match clients with suitable vehicles and demonstrate modern technology options.

You will collaborate with sales managers on pricing, handle lead generation via email and text, and schedule demonstrations while staying informed about market trends and product updates.

Qualifications

• Professional in the auto industry with in-depth knowledge of dealership inventory.
• Strong dedication to customer service and listening skills.

Responsibilities

• Help clients find a vehicle by asking thoughtful questions and listening to answers.
• Show clients online tools to review vehicle features, packages and options.
• Send emails with essential details and resources before dealership visits.
• Prepare and present demonstrations on vehicles and technology options.
• Explain product benefits and performance.
• Describe optional equipment upgrades available for purchase.
• Develop strong, positive relationships with customers.
• Collaborate with sales managers on pricing and upgrades.
• Assist with lead generation via email and text communications.
• Set appointments for vehicle demonstrations.
• Stay current on vehicle production developments and market trends.
• Record lead information (names, emails, phones).
• Attend sales meetings and community events.
• Familiarize with and conduct vehicle appraisals.
• Utilize CRM, BDC and online training resources.

Job description

Haley Auto Mall is seeking Automotive Product Specialist. The Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills.

Duties Include:

• Helping clients find a vehicle by asking them thoughtful questions and listening to their answers.
• Showing clients online tools that allow them to review available vehicle features, packages and options
• Ensuring clients have important information before coming to the dealership for a scheduled appointment by sending an email with essential details and resources
• Preparing and presenting professional and knowledgeable demonstrations on vehicles and the latest technology options, such as hybrid tools, green fuel options, navigation and blue tooth
• Explaining a product's benefits and performance
• Describing the optional equipment upgrades available for purchase
• Developing a strong, positive relationship with customers
• Collaborating with sales managers on the pricing of different models and their available upgradeoptions
• Assisting with lead generation by managing email and text communication
• Setting appointments with clients for vehicle demonstrations
• Staying current on the latest developments in vehicle production
• Tracking changes to the overall vehicle market
• Recording lead information, including names, email addresses and phone numbers
• Attending any sales meetings
• Participating in activities and special events in the community
• Familiarizing themselves with and conducting vehicle appraisals
• Utilization of Customer Retention Management system (CRM)
• Business Development Center (BDC)
• Online Manufacturer Training
• Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
• Importance of Customer Satisfaction Index (CSI)
• Inner workings of the automobile business
• Delivery process
• Customer follow up process, appointments
• Finance and Insurance (F&I) products

What Haley Offers:

• Competitive, above market compensation
• Medical, Dental and Vision benefits
• 401k with company match
• Company paid Basic Life, AD&D and Long-term Disability
• Paid Time Off
• Maternity Leave
• Preferred Vehicle Purchase Programs
• Uniforms provided
• Positive and professional work environment
• Career growth and promotion opportunities