Product Specialist

Duncan-Parnell Inc.; Cordele (GA); On-site; USD 45,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Professional development opportunities

Paid time off

Job summary

Duncan-Parnell Inc. is looking for a motivated Product Specialist in Georgia to lead product expertise for Ag Technologies. This role involves providing technical support, conducting training, and developing marketing strategies to enhance product reach.

Your responsibilities will include engaging with customers, enabling the field team, and driving market growth for assigned products. Ideal candidates will have strong technical communication skills and a background in precision agriculture or a related field.

Qualifications

• 3+ years of experience in a technical, product support, or customer-facing role.
• Strong ability to communicate technical concepts clearly.
• Proven track record of translating technical depth into practical value.

Responsibilities

• Develop and maintain product technical expertise.
• Act as the primary technical resource for the field team.
• Identify new market opportunities for the assigned product line.

Skills

Technical aptitude

Communication skills

Presentation skills

Training skills

Education

Bachelor’s degree in Agriculture, Agribusiness, Engineering, or related field

Tools

CRM platforms (Salesforce, P21)

Microsoft Office Suite

Job description

Overview

We are seeking a highly motivated and technically proficient Product Specialist to serve as the subject matter expert and champion for an assigned product line within Ag Technologies. The Product Specialist is aligned to a specific product or product family, carrying deep technical and application-level domain expertise across the entire territory and customer base. This role is the go-to resource for everything related to the assigned product: technical depth, field team enablement, product training, market development, marketing support, and customer-facing application consulting. The Product Specialist bridges the gap between our OEM/vendor partners and our field teams, ensuring that our organization maintains an industry-leading level of product knowledge and go-to-market execution.

Responsibilities

• Product Technical Expertise & Domain Mastery: Develop and maintain deep technical and application-level expertise on the assigned product line, including hardware, software, firmware, integrations, and field-level application best practices.
• Stay current on all product updates, new releases, roadmap items, and competitive landscape developments for the assigned product.
• Serve as the internal authority on product capabilities, configurations, troubleshooting, and advanced use cases.
• Maintain manufacturer certifications and attend OEM/vendor training programs to ensure the highest level of product competency.

• Field Team Enablement & Support: Act as the primary technical resource for Technical Account Specialists, Technicians, and Integration Specialists in the field, providing hands-on support for complex installations, configurations, and troubleshooting.
• Develop and deliver product training programs for internal teams — including onboarding for new specialists, seasonal refreshers, and advanced skills workshops.
• Create technical documentation, reference guides, best practice playbooks, and troubleshooting workflows that empower the field team to operate confidently and independently.
• Participate in ride-alongs, joint customer visits, and field support as needed to elevate the team’s product knowledge and customer engagement.

• Market Development & Business Growth: Identify and pursue new market opportunities for the assigned product line, including new customer segments, crop types, geographies, and application use cases.
• Collaborate with leadership to develop and execute a go-to-market strategy for the product, including pricing recommendations, competitive positioning, and channel strategies (e.g., CNH Retail, OEM partnerships, direct customer engagement).
• Support the sales pipeline by conducting product demonstrations, field days, proof-of-concept trials, and customer-facing technical presentations that advance sales conversations.
• Gather and communicate Voice of Customer (VOC) insights back to leadership and OEM/vendor partners to influence product development and enhancement priorities.

• Marketing & Product Promotion: Partner with marketing to develop product-specific content — including website resources, social media posts, email campaigns, case studies, white papers, and promotional materials.
• Represent the product at trade shows, industry events, field days, and customer-facing engagements, serving as the company’s product ambassador.
• Ensure all product data, specifications, pricing, and resources are accurate and current across all company platforms (website, CRM, internal knowledge base).
• Monitor industry trends, competitor offerings, and emerging technologies to keep Ag Technologies positioned as a market leader.

• Vendor & OEM Relationship Management: Serve as the primary liaison between Ag Technologies and the OEM/vendor partner for the assigned product line.
• Communicate product feedback, warranty issues, feature requests, and market intelligence to vendor partners.
• Negotiate and coordinate access to demo equipment, co-op marketing funds, training resources, and other vendor support programs.

• Reporting & Administration: Track and report on product-related KPIs — including adoption rates, revenue by product, support ticket trends, training completion, and market development activities.
• Maintain accurate records in CRM (Salesforce/P21) for product demonstrations, customer interactions, and pipeline development activities.
• Provide regular updates to leadership on product performance, competitive landscape, and strategic recommendations.

Requirements

Required Qualifications:

• Demonstrated ability to take complex, technical concepts and communicate them in a way that is clear, compelling, and consumable for diverse audiences — including customers, field teams, and leadership. This is the single most important qualification for this role.
• Proven track record of translating technical depth into practical value — whether through training sessions, product demonstrations, written documentation, customer consultations, or presentations. The ability to make complicated ideas simple and actionable is essential.
• Strong technical aptitude with a genuine curiosity and ability to quickly develop deep domain expertise on new products, technologies, and applications — regardless of the specific platform or brand.
• 3+ years of experience in a technical, product support, or customer-facing role within a technology-driven industry. Precision agriculture experience is valued, but candidates with strong technical communication skills from adjacent industries (technology, equipment, engineering, etc.) are encouraged to apply.
• Strong presentation and training skills — comfortable leading product demonstrations, training sessions, and customer-facing engagements of all sizes.
• Proven ability to work independently, manage multiple priorities, and operate effectively across a broad territory.
• Excellent written communication skills — able to create documentation, guides, and marketing content that makes technical information accessible.
• Valid driver’s license and willingness to travel extensively within the assigned territory.

Preferred Qualifications

• 5+ years of experience in precision agriculture technology, product management, or technical sales support.
• Experience with precision agriculture platforms such as Trimble, Precision Planting, Ag Leader, John Deere, or similar ag technology systems.
• Hands-on experience with GPS/GNSS systems, guidance and steering, application control, data management platforms, displays, and related hardware/software.
• Familiarity with CRM platforms (Salesforce, P21) and Microsoft Office Suite.
• Experience developing marketing content, training materials, or go-to-market strategies.
• Bachelor’s degree in Agriculture, Agribusiness, Engineering, Marketing, or a related field — or equivalent field experience.

Key Competencies

• Product Mastery - Deep, expert-level understanding of the assigned product line and its real-world applications
• Technical Problem Solving - Ability to diagnose complex technical issues and develop actionable solutions
• Communication & Translation - Exceptional ability to take complicated technical concepts and make them consumable, clear, and compelling for any audience
• Training & Enablement - Skilled at transferring knowledge to teams of varying experience levels
• Market Awareness - Understands competitive dynamics, customer needs, and emerging trends
• Initiative & Ownership - Self-directed, proactive, and takes full ownership of the product’s success

Career Progression

• Level 1: 0–2 years experience; $45–55K base salary; commission 2–5%; total compensation potential $60–80K
• Level 2: 2–5 years experience; $55–70K base salary; commission 2–5%; total compensation potential $85–120K
• Level 3: 5–8 years experience; $70–85K base salary; commission 3–7%; total compensation potential $120–180K
• Master: 8+ years experience; $85–100K base salary; commission 3–7%; total compensation potential $200K+
• Commission structure based on product revenue performance and market development milestones.

Role Differentiation

Technical Account Specialist

• Assigned to specific customer accounts
• Account health, customer relationships, and technical support for assigned customers
• Trusted technical advisor for their accounts; drives revenue within their book of business
• Limited marketing; focused on account-level engagement
• Receives product training

Product Specialist

• Assigned to a specific product or product line
• Product expertise, market development, and field team enablement across all accounts
• Drives product adoption and revenue across the territory; supports the entire team on product-specific deals
• Significant marketing; owns product marketing, content, and market development
• Delivers product training to the field team

Why Join Ag Technologies?

• Mission-Driven: Help farmers adopt sophisticated technology tools that improve their operations and livelihoods.
• Growth Opportunities: Clear career progression with increasing responsibilities and earning potential.
• Collaborative Culture: Join a team of passionate specialists committed to technical excellence — not just selling, but solving.
• Competitive Benefits: Comprehensive benefits package including health insurance, retirement plans, paid time off, and professional development opportunities.

Important Note

Equal Opportunity Employer, including Veterans and Individuals with Disabilities.