Product Specialist

Penske Automotive Group; Bloomfield Township (MI); On-site; USD 45,000 - 70,000; Full time

Job summary

BMW of Bloomfield Hills is seeking a Product Specialist to advise customers on vehicle platforms, options, and powertrains with emphasis on features, benefits, and information. You will greet customers, manage showroom traffic, know inventory, and guide them through incentives and appraisal when appropriate.

The role requires strong communication, the ability to demonstrate vehicle value, and adherence to policies.

Qualifications

• Must have excellent communication skills and the ability to engage customers in person, over the phone, and via other channels.
• Capability to explain vehicle features, benefits, and value using print, digital, and in-person methods.
• Ability to adapt communication style to customer needs and regulatory requirements.
• Proficient with basic computer tasks and data organization.
• Familiarity with showroom operations, inventory, and incentive programs.

Responsibilities

• Record showroom traffic including customer contact details.
• Greet customers promptly according to policy.
• Know current inventory and dealership locations.
• Convey vehicle features, benefits, and powertrain options.
• Explain market conditions and incentive programs to customers.
• Explain and guide customers through the appraisal process when appropriate.
• Offer test drives when vehicles are available.
• Maintain clean and safe work areas per policy.
• Adhere to attendance, ethics, and confidentiality policies.
• Attend training and company meetings as required.
• Interact well with others and perform duties as assigned.

Skills

Excellent communication

Demonstrate features

Adaptive communication

Regulatory awareness

Computer proficiency

Data interpretation

Independent worker

Interpersonal skills

Education

High School Diploma or equivalent

1–2 years related experience or training

Retail dealership experience (preferred)

Job description

Bloomfield Township, Michigan, United States

Job Overview

Summary/Objective
The Product Specialist advises customers on vehicle platforms, option packages, and powertrain choices with special attention to features, benefits, functionality, and information.

Essential Functions

• Records all showroom traffic including but not limited to the name, email, and phone number of customer
• Greets each customer promptly upon arrival at dealership with required greeting per company policy
• Knows the current vehicle inventory and location in the dealership
• Understands and can convey to customer the functionality, features and benefits of each vehicles in current inventory and/or available from the manufacturer.
• Knows the most current vehicle market conditions and incentive programs and can advise customers on incentive programs
• Is familiar with the appraisal process and recommends the appraisal process as appropriate to the customer
• Provides customers opportunity for test drives while customer's own vehicle is in the service drive
• Ensures that the work areas is kept clean and in accordance with company policy and safe working conditions
• Follows all attendance and punctuality standards with adherences to timekeeping standards
• Follows the Code of Business Ethics and Conduct
• Understands and follow all work rules and procedures and follows lawful directions from Supervisors
• Upholds the company's non-disclosure and confidentiality policies and agreements.
• Maintains a professional appearance for self in accordance with company policy
• Attends pertinent training on request
• Attends company meetings as required
• Participates in community activities and special with product knowledge and informational sessions
• Other duties as assigned

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Requirements

• Excellent communication skills with the ability to communicate via face-to-face, phone, or by other means of communication
• Ability to demonstrate the feature, benefits and value of vehicles using print, digital and in person communication
• Ability to vary communication style to the needs of the customer
• Ability to understand, keeps abreast of, and comply with federal, state, and local regulations that impact business
• Computer proficiency
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to process data and organize it for management analysis
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to understand and follow work rules and procedures
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
• Ability to interact well with others

Supervisory Responsibility

N/A

Work Environment/Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds
This position requires a good deal of walking or standing, or this position could involves sitting most of the time with some pushing and pulling of arm or leg controls
This position will require the employee to be standing for prolonged periods of time
This position requires the ability to push, pull, climb, stoop, kneel, reach, grasp, and walk on a regular basis
This position requires the ability to hear and to talk
This position requires the ability to perform repetitive motion (doing the same activity over and over throughout the day)
This position may encounter heat and cold when demonstrating vehicles to customers
This position may work in on both a covered area (showroom) and outdoor area when vehicles may be stored or on display

Position Type/Expected Hours of Work

Work evening, weekend and holiday work hours as required.

Required Education and Experience

High School Diploma or equivalent; and one to two year related experience and/or training; or equivalent combination of education and experience. Prior retail experience is required.

Preferred Education and Experience

Associate's degree (A. A.) or equivalent; and one to three year related experience and/or training; or equivalent combination of education and experience. Prior retail experience in a dealership is preferred.

Additional Eligibility Qualifications (Certification/Licenses/Registrations)

Manufacturer training is preferred but not required

Safety Sensitive Position

The essential functions of this position require a person to work with hazardous or flammable materials; AND/OR to complete tasks in which a lapse of attention could result in injury, including without limitation the operating, repairing, maintaining, or monitoring of heavy equipment, machinery, or motor vehicles.

Dealership Name

BMW of Bloomfield Hills

Internal Job ID

Product Specialist-712817

Position Type

Full-time

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