Product Principal

PMG; Dallas (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Performance-Based Rewards

Professional Development

Generous Time Off

Parental Leave

Retirement Benefits

Healthcare

Pet Insurance

AI Tools & Training

Commuter Benefits

Volunteering Hours

Job summary

PMG is seeking a Product Principal to define the vision, strategy, and roadmap for Alli, its marketing intelligence platform. You will partner with Design, Engineering, and Media teams and align with executives to drive market success.

You will lead AI and data science initiatives, manage multi-year roadmaps, and foster collaborations with major tech partners to extend Alli’s capabilities globally. This role emphasizes data-driven decision making and scale.

Qualifications

• Bachelor’s Degree or equivalent work experience.
• 8+ years in advertising or product-focused tech roles.
• Experience with customer data and martech data sets.

Responsibilities

• Define and drive the future vision for Alli platform features.
• Lead AI and data science innovation for marketing tech.
• Own multi-year strategic product roadmap.
• Collaborate with PM, Eng, Sales, Marketing and Partners.
• Scale Alli features across global teams.
• Drive end-to-end execution from ideation to launch.

Skills

Product leadership

Stakeholder management

Data-driven decision making

LLMs & prompt engineering

End-to-end product lifecycle

Education

Bachelor’s degree or equivalent

Tools

Keynote/PowerPoint

Job description

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You’ll Be Working With

At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As Product Principal at PMG, you will develop the vision, strategy, and roadmap for your assigned products on our marketing intelligence platform, Alli. In this role, you will manage tradeoffs and dependencies with key stakeholders and execute on deliverables.

Working closely with the Design, Engineering, and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for your assigned product area. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.

We’re innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients.

If you’re passionate about building data-driven products that solve complex marketing challenges, this is your opportunity to lead innovation in the digital marketing space.

What You’ll Be Doing

• Define and drive the future vision for Alli platform features, shaping its evolution to influence the next generation of Alli.
• Lead AI and data science innovation, ensuring the development of cutting-edge tools that elevate creative and media performance at scale.
• Own and execute a multi-year strategic roadmap, identifying opportunities to bridge media, performance, and AI technologies for maximum marketing impact.
• Cultivate and manage high-impact partnerships with top industry players (Google, Amazon, OpenAI) to advance AI-driven capabilities and integrations.
• Collaborate with Amazon, FreeWheel, Yahoo, The Trade Desk, StackAdapt, Cognitiv, and other tech partners to evaluate and stay ahead of their ad tech roadmaps.
• Scale Alli features across global teams, ensuring insights, automation, and production capabilities are optimized for efficiency and innovation.
• Serve as a thought leader and key influencer in executive decision-making, aligning product strategy with broader company objectives and long-term growth plans.
• Drive end-to-end execution across multiple product lines, from ideation to launch and continuous iteration.
• Lead strategic cross-functional initiatives, ensuring seamless collaboration between engineering, media, and creative teams while optimizing workflows and execution.
• Champion a data-first product strategy, leveraging advanced analytics, experimentation, and AI-driven insights to refine and scale Alli solutions.
• Set technical direction and architectural strategy, partnering with engineering leadership to ensure product scalability, reliability, and innovation.
• Drive thought leadership in UI/UX design, ensuring best-in-class user experiences that integrate seamlessly into user workflows.
• Advocate for a culture of rapid experimentation, leveraging A/B testing, predictive modeling, and real-time analytics to iterate and optimize performance.
• Develop and lead go-to-market strategies, ensuring adoption, scalability, and measurable impact across both internal teams and external customers.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.

What You Will Bring

• Bachelor’s Degree or equivalent work experience
• 8+ years of related work experience in an advertising agency and/or in a product focused role within a technology based organization
• 6+ years of experience working with customer data, martech data sets, and/or digital advertising platforms
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end to end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Nice to Have Qualifications

• Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
• Hands-on media agency or marketing experience, ideally in the CTV or Display channel management

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

New York City office – 387 Park Ave S, New York NY 10016