Entertainment Creator Lead - TikTok Operations

TikTok; Los Angeles (CA); On-site; USD 151,000 - 342,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 holidays per year

10 sick days per year

Paid Personal Time

Job summary

TikTok is hiring an Entertainment Creator Leader in Los Angeles to drive partnerships, strategy, and programs across the North America Entertainment team. You will lead a cross-functional group focused on growing creator content and deepen relationships with celebrities, agencies, and industry partners.

You will work with product, operations, data, and marketing to align priorities, measure impact, and build scalable programs that boost creator acquisition, activation, and output.

Qualifications

• Significant leadership experience in creator/partnership roles at a digital platform or entertainment ecosystem.
• Proven ability to build and manage relationships with creators, agencies, and public figures.

Responsibilities

• Lead and develop an Entertainment team spanning creator management, partnerships, and programs.
• Define strategy to grow quantity and quality of entertainment content on TikTok.
• Build relationships with celebrities, agencies, and industry stakeholders.
• Partner with product, data, marketing, and regional/global teams to align priorities.
• Use data to identify growth opportunities and inform decisions.
• Establish scalable programs for creator acquisition, activation, and retention.
• Coach senior contributors and foster high-performance culture.
• Represent TikTok externally within the entertainment ecosystem.

Skills

Leadership experience

Creator partnerships

Strategic relationships

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree or equivalent practical experience

Job description

Entertainment Creator Leader - TikTok Operations

Location:

Employment Type:

Regular

Job Code:

A132882A

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Responsibilities

TikTok’s North America Entertainment team accelerates the growth, quality, and cultural impact of entertainment content across the platform. The team works closely with entertainment creators, public figures, film and television talent, and leading talent agencies to grow a vibrant and differentiated content ecosystem.Responsibilities- Lead and develop an Entertainment team of approximately across creator management, public figure partnerships, creator operations/programs, and talent agency partnerships.- Define and execute the strategy to grow the quantity, quality, and consistency of entertainment creator content on TikTok.- Build and deepen relationships with entertainment creators, celebrities, film/TV public figures, and key agency partners such as CAA, WME, and other industry stakeholders.- Partner cross-functionally with product, operations, data, marketing, and regional/global stakeholders to align business priorities and drive measurable outcomes.- Use data and performance metrics to identify growth opportunities, assess partnership impact, and inform strategic decisions.- Establish scalable programs and operating models that strengthen creator acquisition, activation, retention, and content output.- Serve as a people leader who can coach senior individual contributors and managers, foster team collaboration, and maintain a high-performance culture.- Act as a credible external representative of TikTok within the entertainment ecosystem and help position the platform as a preferred destination for entertainment creators and public figures.- Provide market insights on entertainment, creator, and platform trends to inform business strategy and investment priorities.

Qualifications

Minimum Qualifications:- Bachelor’s degree or equivalent practical experience required- Significant leadership experience in creator partnerships, content partnerships, media partnerships, or a related function within a leading digital platform, media company, or entertainment ecosystem.- Deep understanding of the creator/content landscape, especially across entertainment, celebrities, film, television, and talent representation.- Strong track record of building and managing strategic relationships with creators, public figures, agencies, and other external partners.Preferred Qualifications:- Demonstrated success leading high-performing teams and managing through organizational complexity.- Strong analytical and product-oriented mindset, with the ability to use metrics and insights to drive business decisions and influence cross-functional partners.- Ability to balance external relationship-building with internal operational rigor and strategic execution.- Excellent communication and stakeholder management skills, with experience influencing senior cross-functional leaders.

Job Information

The base salary range for this position in the selected city is $151050 - $342000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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