CRM Manager- Consumer

SumUp Inc.; London (KY); On-site; USD 67,000 - 107,000; Full time

Benefits offered by this job

Global team in London

Virtual Stock Option programme

28 days paid leave + holidays

Annual L&D budget

Private health insurance

Retirement scheme 7% match

Life insurance

1-month sabbatical after 3 years

Referral bonus

Job summary

SumUp seeks a CRM Manager- Consumer to own activation journeys from sign-up through first transaction across push, email, in-app, WhatsApp and SMS. You’ll craft on-brand campaigns, segment audiences, and run A/B tests to optimise engagement, partnering with Product, Data, Localisatoin and Design teams across six markets.

You’ll bring hands-on CRM experience in fintech or mobile-first products, with SQL for checks and a track record in retention strategies.

Qualifications

• Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product.
• Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io.
• Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting.
• Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement.
• Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups.
• Track record of developing and executing retention and lifecycle marketing strategies for existing customers.
• Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life.

Responsibilities

• Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS.
• Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job.
• Build audience segments, track daily performance and run A/B tests on copy, timing and channel.
• Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market.

Skills

CRM marketing

Lifecycle marketing

SQL basics

A/B testing

Segmentation

Personalisation

Cross-functional collaboration

Stakeholder collaboration

Tools

Iterable

Braze

Customer.io

Job description

CRM Manager- Consumer

Team description

SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase in 2027, you'll take ownership of this activation funnel, build the lifecycle comms that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics.

What you'll do

• Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS
• Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job
• Build audience segments, track daily performance and run A/B tests on copy, timing and channel
• Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market.

What you'll bring

• Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product
• Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io
• Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting
• Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement
• Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups
• Track record of developing and executing retention and lifecycle marketing strategies for existing customers
• Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life

Why you should join SumUp

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.