Product Marketing Specialist — Pool Solutions & GTM

Pentair Management Company; Charlotte (NC); On-site; USD 61,000 - 114,000; Full time

Benefits offered by this job

Health benefits

401(k)

Employee stock purchase program

Job summary

Pentair is seeking a Product Marketing Specialist for our Charlotte, NC team. You will support development and execution of productline marketing activities to drive awareness, adoption, and customer engagement across the Pentair Pool business.

You will translate product value into GTM tactics, create marketing assets, and enable sales and channel teams. Travel up to 25% and a base pay range reflects market norms for this role in Charlotte.

Qualifications

• 3-5 years of experience in product marketing, marketing communications, brand management, or related function.
• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Ability to translate technical product information into customer-friendly messaging and compelling content.
• Experience supporting product launches, commercialization processes, and crossfunctional coordination.
• Familiarity with content management systems, digital platforms, and project management tools.
• Analytical problemsolver with a continuous-improvement mindset.
• Collaborative team player who thrives in a fast-paced environment.
• Proficiency in Microsoft Office; experience with digital asset systems is a plus.
• Travel up to 25%.

Responsibilities

• Execute productline marketing plans aligned to go-to-market strategy, positioning, and customer journeys with cross-functional partners.
• Translate product requirements and category needs into actionable marketing deliverables and messaging.
• Guide, create, update, and maintain spec sheets, presentations, sales collateral, feature/benefit content, FAQs, videos, imagery, and more as needed during product lifecycle.
• Ensure all materials meet Pentair brand standards and support category strategies are aligned between marketing, product, sales, and legal.
• Coordinate timelines, deliverables, and readiness materials to ensure successful product launches.
• Partner with cross-functional teams to ensure sales, channel partners, and customer-facing teams are prepared with the right tools and information.
• Conduct GTM research and competitive reviews, VOC synthesis, and productline content updates to support strong positioning and differentiation.
• Collaborate with Brand, Content, and Digital teams to deploy high-quality storytelling across online and offline channels.
• Assist with sampling, customer presentations, training content, and channel enablement materials.
• Support trade show storytelling, booth materials, and onsite execution needs.
• Partner with digital teams to ensure productline content is accurate, optimized, and up-to-date across digital platforms.

Skills

Product marketing

Project management

Cross-functional coordination

Content creation

Digital platforms

Team collaboration

Analytical problem solving

Travel

Education

Bachelor's degree in marketing/communications/business

Tools

CMS

Digital asset systems

MS Office

Job description

Pentair is seeking a Product Marketing Specialist for our Charlotte, NC team. You will support development and execution of productline marketing activities to drive awareness, adoption, and customer engagement across the Pentair Pool business.

You will translate product value into GTM tactics, create marketing assets, and enable sales and channel teams. Travel up to 25% and a base pay range reflects market norms for this role in Charlotte.