Product Marketing Specialist

Revalize; Reston (VA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401(k) Plan

Health Savings Account

Life Insurance

Employee Assistance Program

Job summary

Revalize seeks a curious, execution-oriented Product Marketing Specialist to support go-to-market strategy, messaging, and sales enablement across a multi-product software portfolio. You will work closely with senior PMMs, Product, Sales, and Demand Generation to move launches, campaigns, and enablement programs from brief to execution.

This role requires strong project management, prioritization, and clear communication as you juggle multiple campaigns and asset requests.

Qualifications

• 2-4 years of B2B SaaS marketing experience in product marketing, content, demand gen, or solutions marketing backgrounds.
• Proven ability to manage multiple concurrent projects with strong timelines and clear communication.
• Excellent writing skills for technical and business audiences.
• Hands-on experience with AI tools to accelerate research and content workflows.
• Cross-functional collaboration with product, sales, customer success, and demand gen.
• Data-driven mindset using campaign metrics to drive actions.
• Familiarity with CRM and marketing automation platforms.

Responsibilities

• Develop product messaging and value propositions for web, campaigns, and sales tools.
• Translate product capabilities into outcome-driven language for buyers at each funnel stage.
• Ensure messaging consistency across channels and formats.
• Support product launches with messaging, assets, and cross-functional coordination.
• Track launch deliverables, flag risks, and keep timelines on track.
• Create campaign briefs, email copy, landing pages, and social posts.
• Manage multiple campaigns without compromising quality or deadlines.
• Build sales assets: one-pagers, battle cards, pitch decks, FAQs.
• Support onboarding with messaging and competitive training materials.
• Gather feedback to keep content current.
• Conduct competitive and market research to inform positioning.
• Use AI tools to accelerate research and competitive intelligence.

Skills

B2B SaaS marketing

Strong writer

AI tools (Claude, ChatGPT)

Cross-functional collaborator

Campaign management

CRM & marketing automation

Tools

HubSpot

Salesforce

Job description

Founded in 2021, Revalize empowers manufacturing businesses to better design, model, develop, and sell-powering greater outcomes across the entire manufacturing value chain. Revalize leads with an AI-forward mindset-using technology as a catalyst, not a compass. We’re shaping the future of manufacturing technology with industry-leading CPQ, PLM, and design solutions that transform data into opportunity and accelerate the journey from idea to cash.

Revalize serves more than 16,000 global customers and is a portfolio company of TA Associates and Hg.

Job Description

Revalize is seeking a curious, execution-oriented Product Marketing Specialist to support go-to-market strategy, messaging, and sales enablement across a multi-product software portfolio. You will work closely with senior PMMs, Product, Sales, and Demand Generation to move launches, campaigns, and enablement programs from brief to execution.

This role demands strong project management instincts. You will juggle multiple campaigns, launches, and asset requests simultaneously, and you are expected to prioritize independently, communicate status clearly, and maintain quality across all of it. Hands-on experience with AI tools like Claude and ChatGPT is essential: we use them daily to accelerate research, drafting, and content iteration.

Key Responsibilities

Messaging & Positioning

• Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
• Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel.
• Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products.

Campaign & Launch Execution

• Support product launches and feature releases with messaging, digital assets, and cross-functional coordination.
• Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
• Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns.
• Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines.

Sales Enablement

• Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides.
• Support sales onboarding with messaging, persona, and competitive training materials.
• Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.

Market & Customer Research

• Conduct competitive and market research to inform positioning, messaging, and launch decisions.
• Use Claude, ChatGPT, and other AI tools to accelerate research synthesis and competitive intelligence.
• Deliver concise, actionable summaries to Product, Sales, and Marketing stakeholders.
• Support win/loss analysis, customer interviews, and persona development as directed.

AI Productivity & Project Operations

• Use Claude, ChatGPT, and AI-assisted workflows as standard practice for drafting, editing, and research.
• Maintain organized asset libraries, messaging documents, and project trackers for team visibility.
• Contribute to PMM templates and playbooks that help the team scale execution across multiple products.
• Manage workload proactively: prioritize independently, communicate progress, and surface blockers early.

Qualifications

• 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered.
• Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication.
• Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences.
• Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows.
• Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen.
• Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.

Additional Information

Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.

Revalize designates standard working hours as 8:00 am to 5:00 pm Eastern Time (ET) for employees based in the United States and 08:00 to 17:00 Central European Time (CET) for employees operating within the EMEA region.

Revalize is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Revalize participates in the E-Verify program in certain locations, as required by law.

The compensation offered to the successful candidate will be based on a variety of factors, including but not limited to, the candidate's work experience, education and licenses, work-related training, key skills, the core duties of the role and its associated responsibilities, additional benefits offered, and the location where the work will be performed. All fulltime (30 hours) employees are eligible for PTO, Sick and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.

This is a full-time, bonus eligible position. Base Salary is one part of our competitive total compensation and benefits package and is determined using a range. The listed compensation range represents our good faith estimate for this position and represents the range for new hire salaries across all U.S locations. Please note that the salary information is a general guideline only.

Qualified applicants will be asked to complete a 30 minute online pre-employment assessment as part of the recruitment process.