Product Marketing Specialist

isolved; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

isolved, located in Charlotte, NC, is seeking a Product Marketing Senior Specialist to support go-to-market strategies and product initiatives. The ideal candidate should have a Bachelor's in marketing and at least 2 years of relevant experience. Responsibilities include assisting in the execution of marketing plans, supporting launch preparations, and drafting marketing materials. This role demands strong communication and organizational skills, alongside a solid understanding of B2B software marketing.

Qualifications

• At least 2+ years of experience in product marketing or similar roles.
• Solid understanding of subscription-based B2B software and services.
• Strong communication and interpersonal skills.

Responsibilities

• Assist PMMs in executing go-to-market plans.
• Support launch preparation activities.
• Gather inputs from cross-functional teams.

Skills

Product marketing experience

Marketing tactics knowledge

Strong written and visual presentation skills

Attention to detail

Effective organizational skills

Education

Bachelor's degree in marketing

Tools

Microsoft 365

Job description

About The Role

Our product marketing team is at the heart of our business, responsible for driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success.

The Product Marketing Senior Specialist will work closely with the Product Marketing Managers, Product, sales, marketing and marketplace partner team to develop differentiated messaging in support of successful offering launches. The Product Marketing Specialist will play a key role in the development and execution of go‑to‑market (GTM) plans and integrated campaigns.

Responsibilities

• Assist Product Marketing Managers (PMMs) in executing go‑to‑market plans and product initiatives
• Support launch preparation activities, including timelines, checklists, and coordination tasks
• Help gather inputs from cross‑functional teams (product, sales, marketing)
• Draft and update marketing materials such as one‑pager, pitch decks, emails and web content
• Ensure product messaging is accurately reflected across collateral
• Coordinate with design and content teams to produce assets
• Assist in organizing and updating internal documentation and resources
• Support training preparation by compiling materials and product updates
• Assist with internal communications related to product updates or releases
• Assist with ad hoc projects as needed

Minimum Qualifications

• Bachelor's degree in marketing, or requisite work experience
• At least 2+ years proven experience in product marketing, marketing, product management, sales/pre‑sales or consulting roles or combination thereof
• Solid understanding of subscription based B2B software and services
• Familiar with marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• Strong written and visual presentation skills
• Strong communication and interpersonal skills
• Attention to detail with the ability to multi‑task in a fast‑paced environment
• Effective organizational and prioritization skills
• Comprehensive knowledge of Microsoft 365

About Isolved

isolved is an employee experience leader, providing intuitive, people‑first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high‑growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open‑minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.