Product Marketing Senior - Consumer Lending

USAA Life Insurance Company; San Antonio (TX); Hybrid; USD 127,000 - 243,000; Full time

Job summary

USAA Life Insurance Company in the United States is seeking a Product Marketing Senior to shape and execute digital-first campaigns that drive sustainable growth and cost efficiency. You will collaborate with Product, Digital, Risk, and Analytics teams to align campaigns with business goals and member needs.

The role requires 6+ years in financial services marketing, with deep experience in paid channels and performance reporting.

Qualifications

• 6 years of relevant work experience in financial services with hands-on experience in conversion channels (Paid Search, Affiliates, Direct Mail).
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Business acumen in operations, industry practices and emerging trends; knowledge of growth objectives, marketing plans and performance reporting.

Responsibilities

• Supports the planning of the fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Provides input into the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Provides insights to management on the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Understands and provides input into the digital acquisition experience, support adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Applies knowledge regarding external practices in the digital space.
• Basic understanding of product related regulations, and risk and compliance requirements.
• Keeps USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Skills

Paid Search

Affiliates

Direct Mail

Job description

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The Bank Product Marketing team shapes and implements product-specific marketing strategies to efficiently and effectively drive growth. The team is responsible for driving prioritization to ensure alignment with business objectives and market opportunities.

Our Product Marketing Senior will help improve marketing efforts and accelerate growth by ideating and implementing a test-and-learn agenda, optimizing marketing spend in paid channels, and monitoring outcomes. They will plan, launch, and optimize marketing campaigns across multiple channels to drive sustainable growth at an efficient Cost per Account. They will collaborate with stakeholders across various teams, such as Product, Digital, Risk, and Analytics to ensure campaigns are meeting business goals.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL.

Relocation assistance is not available for this position.

What you’ll do:

• Supports the planning of the fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Provides input into the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Provides insights to management on the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Understands and provides input into the digital acquisition experience, support adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Applies knowledge regarding external practices in the digital space.
• Basic understanding of product related regulations, and risk and compliance requirements.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• 6 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Business acumen in the areas of business operations, industry practices and emerging trends.
• Understands Product Marketing, including knowledge on growth objectives, marketing plans, performance reporting, and incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
• Understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.

What sets you apart:

• Strategic Prioritization & Execution : Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth within a digital-first environment.
• Innovation & Growth Acceleration: Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach, leveraging emerging digital trends and technologies.
• Stakeholder Influence & Alignment: Skilled in proactively managing and influencing cross-functional stakeholders, navigating complex organizational dynamics, and clearly articulating marketing's strategic value to ensure alignment with objectives and optimize resource utilization.
• Data-Driven Decision-Making: Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and effectively resolve challenges.

Compensation range: The salary range for this position is: $127,310 - $243,340.

USA