Product Marketing Senior Associate

JP Morgan Chase; Columbus (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

Chase is seeking a Product Marketing Senior Associate in Business Banking to lead end-to-end digital campaigns for new product launches. You will develop, execute, and manage multiple marketing initiatives across email, ads, and landing pages, coordinating with strategy teams and agencies to deliver compliant, on-time campaigns.

You will partner with analytics, product, brand, and Legal/Compliance to enable reporting and approvals, while ensuring campaigns stay within budget and on strategy.

Qualifications

• Direct marketing experience with multi-channel execution preferred.
• Ability to manage multiple campaigns end-to-end and on tight timelines.
• Experience partnering with strategy, analytics, product, and legal/compliance teams.

Responsibilities

• Lead end-to-end digital campaign delivery for new product launches.
• Manage multi-channel execution from concept to delivery.
• Collaborate with strategy partners and internal/external teams.
• Enable performance reporting and secure approvals for marketing content.
• Define campaign opportunities, strategy, and measurement frameworks.
• Coordinate targeting and audience strategy with partners.
• Ensure initiatives are on-strategy, on time, and within budget.

Skills

Direct marketing

Campaign management

Cross-functional collaboration

Multi-channel marketing

Project management

Job description

Job Description

The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches.

As a Product Marketing Senior Associate in Business Banking, you will be responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches. You will serve as the campaign manager, partnering closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. You will ensure campaigns are on-strategy, on time, and within budget. You will manage the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery.

Job Responsibilities

• Lead best-in-class campaign delivery for new product launches and other priority initiatives.
• Manage multi-channel execution from concept development through delivery.
• Develop strong collaboration with key strategy partners and internal/external execution teams.
• Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.
• Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.
• Coordinate targeting and audience strategy with audience partners.
• Ensure initiatives are on-strategy, on time, and within budget.

Required qualifications, capabilities, and skills

• Strong knowledge of direct marketing, with 5 years of experience, including 2 years executing multi-channel campaigns.
• Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.
• Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.
• Strong program/project management skills, with the ability to manage multiple priorities and timelines.
• Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.

Preferred qualifications, capabilities, and skills

• Analytical thinker who enjoys the challenge of trying new things and embraces change.
• Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.
• Comfortable building presentations and delivering updates to key stakeholders

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.