Product Marketing Program Manager

VMware; United States; Remote; USD 89,000 - 202,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Program Manager to lead the launch of innovative marketing projects and community engagement initiatives. In this pivotal role, you will develop comprehensive launch plans, foster relationships with key stakeholders, and analyze community engagement metrics to drive success. Collaborating with a talented team, you will have the opportunity to influence the direction of customer engagement strategies while ensuring a vibrant and inclusive community environment. If you are passionate about marketing and community building, this position offers a unique chance to make a significant impact in a forward-thinking organization.

Benefits

Medical, dental, and vision plans

Company paid holidays

Paid sick leave

Vacation time

Bonus and commission eligibility

Equity options

Qualifications

• Experience in product marketing and community engagement is crucial.
• Ability to analyze data and market trends to guide strategies.

Responsibilities

• Drive successful launches of marketing programs and campaigns.
• Implement community strategies aligning with company goals.

Skills

Product Marketing

Community Engagement

Market Research

Cross-functional Collaboration

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Data Analytics Tools

Project Management Software

Job description

The Elevator Pitch: Why will you enjoy this new opportunity?

As a Product Marketing Program Manager, you will be crucial in driving the successful launches and outcomes of Marketing projects, programs, and campaigns to target audiences. You will be responsible for developing comprehensive program launch plans, including market research, messaging, promotional strategies, and external community engagement. To deliver on these expectations, you will be well-supported with resources, tools, and teammates as part of an expert-filled Technical Marketing group.

Success in the Role: What are the performance outcomes you will work toward completing?

Your primary focus will be executing our internal and external communities’ programs. The initial and primary focus of this role will be to successfully help launch the EUC Communities Program. Success will be measured by established outcomes based on the work outlined below.

Success in the Role: What are the performance outcomes over the first 3-9 months you will work toward completing?

Success is defined by:

1. Develop relationships with BU leaders to facilitate a solid content schedule for EUC community members.
2. Work with the Web Engineers to drive the EUC community features and enable content sharing by members.
3. Increase membership and engagement for your members throughout the year.

The Work: What type of work will you be doing? What assignments, requirements, or skills will you perform regularly?

You will impact both the bottom line of the EUC business and influence the direction of VMware’s customer/community engagement. You will implement a comprehensive community strategy that aligns with the company's overall goals and objectives, providing guidance, support, and mentorship to ensure the success of community initiatives. You will continuously monitor industry trends and market dynamics, adapting strategies as needed to maximize program success. Establish and enforce community guidelines, policies, and standards to ensure a safe, inclusive, and respectful environment for all members. Collaborate with cross-functional teams, such as marketing, product, and customer support, to integrate community initiatives into overall company strategies and initiatives. Monitor and analyze community engagement metrics, identifying trends, insights, and opportunities for improvement. Develop relationships with key community stakeholders, influencers, and partners to amplify community reach and impact. Manage timelines and deliverables to ensure the success of aligned programs and projects. Collaborate with the data analytics team to gather and analyze user feedback, helping to influence the community insights incorporated into product and service enhancements. Join our team and make a significant impact by fostering strong and engaged communities within our organization.

What is the leadership like for this role? What is the structure and culture of the team like?

The Technical Marketing team is part of the overall End User Computing Technical and Product Marketing organization. This is a distributed team of about 60 people working in a combination of home offices and VMware locations who are responsible for marketing, technical marketing, proposals, and competition. This role will work in a North American time zone. The hiring manager is Dale Carter, Director, EUC Technical Marketing. Dale has over 30 years of industry experience in professional services, systems engineering, and technical marketing. He has been at VMware for 13 years and has excellent relationships across organizations and is well-versed in the culture of VMware.

As part of the Technical and Product Marketing organization, Dale supports employee exploration of the many other functions that surround his team. He sets expectations for his team to contribute to these functions, such as product marketing assets and internal and partner technical enablement sessions, to develop individual strengths and support growth within VMware. Dale believes that collaboration and creating psychological safety are the key to building a formidable team. You will have many colleagues to collaborate with, learn from, and share ideas with.

For US based candidates, the annual pay range (OTE for commissioned roles; Salary for other roles) for this position is: $89,000 - $202,000. The actual offer will be based on the role, location, and individual candidate experience. Bonus, commission, and/or equity may be eligible for this position. VMware offers comprehensive benefits including, but not limited to: medical, dental, and vision plans, company paid holidays, paid sick leave, and vacation time. Additional benefits for this position can be found at https://benefits.vmware.com/. Your talent advisor can share more about the specific salary range for your preferred location during the hiring process. This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.