Product Marketing & Packaging Lead

Wayne-Sanderson Farms; Oakwood (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

Wayne-Sanderson Farms in Oakwood, Georgia, is seeking a Product Marketing Manager to join our corporate team. This hands-on role blends product marketing, packaging, brand assets, and customer needs, guiding projects from concept to execution.

You will partner with Sales, Regulatory Affairs, Purchasing, Operations, IT, and other teams to manage product and packaging initiatives for company brands and customer private-label products.

Qualifications

• Bachelor's degree in Marketing or a related field is required.
• At least 2 years of experience in product marketing, brand marketing, packaging, consumer products or related environment.
• Experience in food, poultry, consumer packaged goods, manufacturing or private-label products is valued.
• Strong project-management and organizational skills with ability to manage multiple priorities.
• Attention to detail around product information, packaging and customer requirements.

Responsibilities

• Lead packaging and labeling projects for company brands and customer private-label products.
• Partner with Sales and customers on packaging design, new product development, and product modifications.
• Coordinate product updates across multiple teams and internal systems.
• Manage development and maintenance of product images, brand assets, style guides, and marketing materials.
• Support consumer research and other product-marketing initiatives.
• Work with Sales, Regulatory Affairs, Purchasing, Operations, IT and others to keep projects moving.

Skills

Product marketing

Brand marketing

Packaging

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Adobe Creative Suite

Photoshop

Word

Job description

Wayne-Sanderson Farms in Oakwood, Georgia, is seeking a Product Marketing Manager to join our corporate team. This hands-on role blends product marketing, packaging, brand assets, and customer needs, guiding projects from concept to execution.

You will partner with Sales, Regulatory Affairs, Purchasing, Operations, IT, and other teams to manage product and packaging initiatives for company brands and customer private-label products.