Product Marketing Manager

Wayne-Sanderson Farms; Oakwood (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

Wayne-Sanderson Farms in Oakwood, Georgia, is seeking a Product Marketing Manager to join our corporate team. This hands-on role blends product marketing, packaging, brand assets, and customer needs, guiding projects from concept to execution.

You will partner with Sales, Regulatory Affairs, Purchasing, Operations, IT, and other teams to manage product and packaging initiatives for company brands and customer private-label products.

Qualifications

• Bachelor's degree in Marketing or a related field is required.
• At least 2 years of experience in product marketing, brand marketing, packaging, consumer products or related environment.
• Experience in food, poultry, consumer packaged goods, manufacturing or private-label products is valued.
• Strong project-management and organizational skills with ability to manage multiple priorities.
• Attention to detail around product information, packaging and customer requirements.

Responsibilities

• Lead packaging and labeling projects for company brands and customer private-label products.
• Partner with Sales and customers on packaging design, new product development, and product modifications.
• Coordinate product updates across multiple teams and internal systems.
• Manage development and maintenance of product images, brand assets, style guides, and marketing materials.
• Support consumer research and other product-marketing initiatives.
• Work with Sales, Regulatory Affairs, Purchasing, Operations, IT and others to keep projects moving.

Skills

Product marketing

Brand marketing

Packaging

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Adobe Creative Suite

Photoshop

Word

Job description

Bring products, packaging, brands, and customer solutions to life

Wayne-Sanderson Farms is looking for a Product Marketing Manager to join our corporate team in Oakwood, Georgia. This is a hands-on marketing role for someone who enjoys bringing together product marketing, packaging, brand assets, customer needs, and cross-functional teams to move projects from concept through execution.

You will partner closely with Sales, Regulatory Affairs, Purchasing, Operations, IT, and other teams to manage product and packaging initiatives for both company brands and customer private-label products.

If you're a detail-oriented marketer who enjoys variety, managing multiple projects, and seeing your work make it all the way to the customer, this could be a great next step.

What You'll Do

Product & Packaging Marketing

• Lead packaging and labeling projects for company brands and customer private-label products.
• Partner with Sales and customers on packaging design, new product development, and product modifications.
• Coordinate product updates across multiple teams and internal systems.
• Help ensure product, packaging, barcode, and labeling information is accurate and up to date.

Brand & Marketing Assets

• Manage the development and maintenance of product images, brand assets, style guides, presentations, packaging information, and other marketing materials.
• Maintain current, accurate marketing content across company platforms.
• Support consumer research and other product-marketing initiatives.

Cross-Functional Project Management

• Work closely with Sales, Regulatory Affairs, Purchasing, Operations, IT, and other partners to keep projects moving.
• Manage several packaging, product, and data initiatives simultaneously.
• Coordinate information across internal and external product portals, including Syndigo.
• Identify opportunities to improve processes and help implement practical solutions.
• Serve as a marketing partner to Sales on customer-specific product and packaging needs.
• Help translate customer requirements into actionable product and packaging solutions.
• Support accurate product information and electronic data requirements for customers.

What We're Looking For

• Bachelor's degree inMarketing, Business Administration, or a related field.
• At least 2 years of experience in product marketing, brand marketing, packaging, consumer products, or a related business environment.
• Experience within food, poultry, consumer packaged goods, manufacturing, or private-label products is highly valued.
• Strong project-management and organizational skills with the ability to manage multiple priorities.
• Strong attention to detail, particularly around product information, packaging, and customer requirements.
• Confidence partnering with multiple departments and communicating with internal and external customers.
• Proficiency with Microsoft Excel, Word, Outlook, and PowerPoint.
• Familiarity with Adobe Creative Suite, Photoshop, digital asset management, product-information systems, or content portals is a plus.
• A proactive, customer-focused approach and the ability to work independently in a fast-moving environment.

Why This Role?

This is a great opportunity for someone who wants more than a traditional marketing role. You'll have the chance to work across brands, products, packaging, customers, and business functions, giving you visibility into how products move from an idea through execution and ultimately to the customer.

You'll also have the opportunity to make an impact by improving processes, solving customer needs, and helping ensure products are represented accurately and consistently in the marketplace.

Equal Opportunity Employer

As an Equal Opportunity Employer, Wayne-Sanderson does not discriminate based on race, creed, color, religion, gender (sex), sexual orientation, gender identity, marital status, national origin, ancestry, age, disability, citizenship status, veteran status, or any other characteristic protected by applicable law or executive order.