Product Marketing Manager: Labeling & Brand Assets

Wayne-Sanderson Farms; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Wayne-Sanderson Farms seeks a Product Marketing Manager to oversee customer product maintenance within the Corporate CFS Q labeling system, ensuring compliant labeling and accurate data across portals. You will collaborate with Regulatory Affairs and sales teams on product updates and packaging design.

You'll manage brand assets in the FS1 portal, drive packaging and data synchronization initiatives, support product development, and identify improvement opportunities in a fast-paced environment.

Qualifications

• Bachelor’s degree required in Business or Marketing.
• 2+ years experience in product marketing or poultry sales/marketing is a plus.
• Experience with labeling/compliance is preferred.
• Strong communication, organization, and cross-functional collaboration skills.

Responsibilities

• Oversee customer product maintenance and labeling accuracy.
• Develop marketing assets and manage FS1 company portal.
• Support sales in packaging design and product development.
• Lead data synchronization and portal management initiatives.
• Identify opportunities for improvement and drive implementation.

Skills

Effective communication

Project management

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in Business Administration or Marketing

Masters’ degree preferred

Tools

Microsoft Excel

Adobe Creative Suite

Graphic/Photoshop

FS1 portal

Job description

Wayne-Sanderson Farms seeks a Product Marketing Manager to oversee customer product maintenance within the Corporate CFS Q labeling system, ensuring compliant labeling and accurate data across portals. You will collaborate with Regulatory Affairs and sales teams on product updates and packaging design.

You'll manage brand assets in the FS1 portal, drive packaging and data synchronization initiatives, support product development, and identify improvement opportunities in a fast-paced environment.