Product Marketing, Messaging Lead

OpenAI, Inc.; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Relocation assistance

Occasional travel

Job summary

OpenAI's B2B Marketing team is seeking a Messaging Lead to shape how businesses understand OpenAI and the value of our portfolio. You'll craft an enterprise narrative, connect product stories, and explain how AI changes how people and organizations work.

You'll work with senior leaders and technical teams to turn difficult positioning decisions into clear, usable materials for customers, executives, and field teams. This is a senior IC role with potential to grow a team.

Qualifications

• 14+ years in B2B product marketing, positioning, or messaging.
• Proven ability to shape enterprise narratives for business audiences.
• Exceptional writing and editing skills with demonstrable work.
• Ability to translate complex technology into clear stories.
• Experience presenting to senior executives and technical leaders.
• Narratives adopted by customer-facing teams and improved understanding.
• Hands-on, adaptable, and able to revise views with new evidence.
• Practical fluency with AI tools and judicious human review.
• Experience building or growing a messaging function is valuable.

Responsibilities

• Define and evolve the enterprise narrative and messages connecting products to needs and outcomes.
• Partner with product and industry marketers to differentiate the portfolio while preserving depth.
• Translate complex capabilities into precise stories with Product and Research.
• Develop core enterprise pitches, executive narratives, and major launch messages.
• Bring customer insight and competitive context into the story with GTM and Customer Marketing.
• Help apply the narrative across Marketing, Communications, and Enablement and refine it via feedback.
• Coach partners on messaging and help define function growth.

Skills

B2B product marketing

Messaging

Enterprise narratives

Executive storytelling

AI tools

Storytelling for business audiences

Tools

AI tools

Content craft tools

Job description

About the Team

OpenAI's B2B Marketing team helps businesses understand, adopt, and get value from our products. We work closely with Product, Research, Sales, and Communications to connect advances in AI to the problems organizations are trying to solve.

About the Role

We're looking for a Messaging Lead to shape how businesses understand OpenAI and the value of our portfolio. You'll develop a clear enterprise narrative, connect individual product stories to it, and help explain how AI is changing the way people and organizations work.

You'll work directly with senior leaders and technical teams to make difficult positioning decisions and turn them into work that customers, executives, and the field can use. You'll be a hands-on writer and editor as well as a strategic partner, responsible for the quality and coherence of our most important business stories.

This is a senior individual contributor role, with the potential to build and lead a team as the function grows.

In this role, you will:

• Define and evolve the enterprise narrative and the messages that connect our products to customer needs and business outcomes.
• Partner with product and industry marketers to make the portfolio clear and differentiated while preserving the depth each audience needs.
• Translate complex capabilities into precise, compelling stories with Product and Research.
• Personally develop core enterprise pitches, executive narratives, major launch messages, and other high-priority materials.
• Bring customer insight, competitive context, and credible proof into the story with GTM and Customer Marketing.
• Help Marketing, Communications, and Enablement apply the narrative, and improve it through customer feedback and testing.
• Coach partners on messaging and writing, and help define how the function should grow.

You might thrive in this role if you have:

• 14+ years of experience in B2B product marketing, positioning, or messaging, with a track record of shaping enterprise narratives and translating complex technology portfolios into clear, differentiated stories for business audiences.
• A track record of leading messaging, positioning, or product marketing for complex technology portfolios serving business customers.
• Exceptional writing and editing skills, with examples of work you personally created and an ability to explain the decisions behind it.
• Strong product and technical judgment, including the ability to distinguish a supported claim from an appealing assertion.
• Experience working with senior executives and technical leaders, resolving conflicting views, and leading without formal authority.
• Evidence that your narratives were adopted by customer-facing teams and improved customer understanding or evaluation.
• The willingness to work hands-on, move through ambiguity, and revise your view when evidence changes.
• Practical fluency with AI tools and thoughtful judgment about where human review matters.
• Experience developing marketers or building a messaging function is valuable. Previous people-management experience is not required for the initial IC role.

Workplace & Location

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI's affirmative action and equal employment opportunity policy statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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