Product Marketing Lead, ChatGPT Work

OpenAI; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

OpenAI’s B2B Marketing team seeks a senior product marketing leader for ChatGPT Work in San Francisco. You will own strategy, narrative, and go-to-market direction, shaping how professionals and enterprises adopt AI-powered workflows across surfaces and tools.

You will define portfolio priorities, translate product capabilities into practical customer workflows, and partner with Product, Growth, Sales, and Research to drive adoption.

Qualifications

• 12+ years of experience in product marketing, product strategy, or closely related go-to-market leadership roles.
• Strong track record of defining product and category strategy, not just executing launches.
• Experience bringing products to market across self-serve and enterprise motions.
• Exceptional positioning, writing, and storytelling skills for professional users and executive buyers.
• Demonstrated success working with Product and Engineering to shape priorities and tradeoffs.
• Experience leading through influence and developing other product marketers.
• Strong analytical judgment and ability to link programs to adoption and business impact.
• Practical understanding of how knowledge workers use AI across functions.
• High standards for craft, honesty, and clear communication in fast-changing environments.
• Genuine curiosity about AI and hands-on experience using modern AI products.

Responsibilities

• Own the ChatGPT Work product marketing strategy: define audience, market opportunity, positioning, and go-to-market priorities for professional users, teams, and enterprise customers.
• Build a clear and differentiated product narrative explaining what ChatGPT Work enables and how it differs from a traditional chat experience.
• Lead the portfolio across launches and sustained adoption with education, activation, and recurring usage plans.
• Translate product capabilities into concrete workflows with demos, stories, and programs across web, desktop, mobile, and connected tools.
• Drive adoption from first task to team-wide usage by partnering with product, Growth, Lifecycle, and Sales.
• Shape the product through customer and market insight, bringing research and feedback into decisions.
• Build enterprise confidence and field readiness with governance and executive buy-in storytelling.
• Lead cross-functional decisions and raise the quality bar by aligning teams and coaching marketers.
• Measure impact with adoption, activation, retention, and business outcomes.

Skills

Product marketing leadership

Product strategy

Storytelling & writing

Cross-functional collaboration

Enterprise experience

Analytical judgment

AI product understanding

Leadership & influence

Communication

Curiosity about AI

Job description

About the Team

The B2B Marketing team contributes to OpenAI's broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels.

About the Role

We're looking for a senior product marketing leader to own the strategy, narrative, and go-to-market direction for ChatGPT Work. This role will help define how professionals, teams, and organizations put AI to work on meaningful tasks, move from questions to completed work, and adopt new ways of working across their business.

You will serve as the senior product marketing owner for ChatGPT Work, shaping the category, setting portfolio priorities, and connecting product innovation to customer understanding, adoption, and growth. Your scope will span the Work experience across surfaces, connected tools, and AI-powered workflows, with a clear focus on the needs of professional users, Business customers, and Enterprise organizations.

This is a leadership role for someone who can set strategy, make difficult tradeoffs, and stay close enough to the work to shape the messaging, product decisions, launches, and programs that determine whether customers adopt. You will partner with Product, Growth, Sales, Research, Comms, Creative, and adjacent product marketing teams to build a coherent experience from first discovery through sustained team usage.

In this role, you will:

• Own the ChatGPT Work product marketing strategy: Define the audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across professional users, teams, and enterprise customers.

• Build a clear and differentiated product narrative: Explain what ChatGPT Work enables, when to use it, how it differs from a traditional chat experience, and how it complements Codex and other OpenAI products.

• Lead the portfolio across launches and sustained adoption: Set priorities for major product moments while ensuring that customer education, activation, recurring usage, and ongoing demand do not disappear between launches.

• Translate product capabilities into useful customer workflows: Turn advances across web, desktop, mobile, connected tools, and AI-assisted work into concrete examples, demos, stories, and programs that show how people complete real work.

• Drive adoption from first useful task to team-wide usage: Partner with Product, Growth, Lifecycle, Customer Education, and Sales to improve discovery, activation, repeat workflows, team adoption, and expansion.

• Shape the product through customer and market insight: Bring customer research, usage data, field feedback, competitive intelligence, and observed workflow barriers into product, packaging, and go-to-market decisions.

• Build enterprise confidence and field readiness: Work with the administrator and governance PMM, buyer-focused marketers, and customer-facing teams to connect user value with deployment requirements, customer proof, executive buy-in, and a credible enterprise story.

• Lead cross-functional decisions and raise the quality bar: Align Product, Engineering, Growth, Creative, Comms, Sales, and Marketing around shared priorities; coach product marketers; and make clear choices about what matters most.

• Measure whether the work is changing customer behavior: Define success using meaningful indicators such as qualified adoption, activation, repeat usage, retention, team penetration, customer preference, and business impact.

You might thrive in this role if you have:

• 12+ years of experience in product marketing, product strategy, or closely related go-to-market leadership roles, including ownership of a complex software, platform, or AI product.

• A strong track record of defining product and category strategy, not just executing launches or producing marketing assets.

• Experience bringing products to market across both self-serve and enterprise motions, with an understanding of how individual usage grows into team adoption and organizational standardization.

• Exceptional positioning, writing, and storytelling skills, with the ability to make sophisticated technology concrete and relevant to professional users and executive buyers.

• Demonstrated success working closely with Product and Engineering to shape priorities, clarify tradeoffs, and turn customer insight into better product and go-to-market decisions.

• Experience leading through influence, developing other product marketers, and earning trust with senior cross-functional stakeholders in a fast-moving environment.

• Strong analytical judgment and experience connecting product marketing programs to adoption, retention, expansion, or other meaningful business outcomes.

• A practical understanding of how knowledge workers use AI across functions such as operations, finance, marketing, sales, legal, or strategy.

• High standards for craft, intellectual honesty, customer empathy, and clear communication in environments where products and market conditions change quickly.

• Genuine curiosity about AI and hands-on experience using modern AI products to improve how work gets done.

Workplace & Location

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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