Product Marketing Manager, YouTube Acquisitions

Google; San Francisco (CA); On-site; USD 114,000 - 163,000; Full time

Job summary

A leading company in information services is seeking a Product Marketing Manager for YouTube Acquisitions. This role involves developing marketing strategies, managing campaigns, and driving business growth through innovative video advertising solutions. Candidates should have strong skills in growth marketing and data analytics.

Qualifications

• 4 years of experience in growth marketing.
• Experience managing cross-functional projects.

Responsibilities

• Build strategy for SMB video advertising.
• Develop and execute go-to-market strategies.
• Manage data and performance reporting.

Skills

Growth Marketing

Digital Advertising

Data Analytics

Education

Bachelor's degree

Tools

Generative AI tools

Job description

Product Marketing Manager, YouTube Acquisitions

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Note: By applying to this position, you will have the opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience in digital advertising, video content, and using Generative AI tools (e.g., Gemini, GPT 3/4, Midjourney) for business use cases.

Preferred qualifications:

• Experience using data analytics to identify user insights, opportunities, and testing.
• Experience in growth, product, brand, social, partner marketing, or research fields.
• Experience working with behavioral marketing data and consulting.
• Experience with marketing and sales operations, financial analytics, or related analytical roles.

About the job

Our mission is to help SMB advertisers grow their businesses with Google Ads by providing compelling value propositions and excellent customer experience. This role is in the Global Acquisitions team, focusing on growth areas like YouTube advertising and AI-driven acceleration.

As a Product Marketing Manager, you will ensure the success of our customer base and drive business growth through acquisition. You will develop marketing strategies and Go-to-Market plans for YouTube Ads, collaborating across channels and with various teams to execute initiatives that drive engagement and conversions.

You will manage campaigns, analyze performance data, and refine strategies to maximize impact. The US base salary range for this full-time position is $114,000-$163,000 plus bonus, equity, and benefits. Salary is determined by location, experience, skills, and education.

Responsibilities

• Build strategy for SMB video advertising to unlock growth for Ads.
• Develop and execute go-to-market strategies, collaborating with regional and local marketing teams.
• Coordinate with Finance and S&O teams on budgets and forecasts.
• Create business strategy and product roadmap based on customer research and technology.
• Manage data and performance reporting to measure impact and optimize strategies.

Google is an equal opportunity employer and committed to diversity and inclusion. We provide accommodations for applicants with disabilities.

Additional details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Product Management and Engineering
• Industries: Information Services and Technology, Internet