Product Marketing Manager Workspace Security

Check Point Software Technologies; Miami (FL); On-site; USD 156,030 - 211,100; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan with company match

Stock awards

Employee stock purchase plan

Job summary

Check Point Software Technologies is seeking a product marketing leader to drive 30% messaging and 70% content creation for our workspace security portfolio. You will collaborate with product management and engineering on strategy, roadmap, and GTM to shape the product narrative.

You will develop long-form content, support deal cycles, and build campaigns with cross-functional teams while translating threat research into thought leadership.

Qualifications

• 5+ years in product marketing or product management in enterprise SaaS.
• Exceptional storytelling ability and strong copywriting skills.
• Experience collaborating with sales, sales engineering, and customer engagements.
• Ability to navigate a global stakeholder network in a matrix environment.
• Eligibility to work in the United States without sponsorship now or in the future.

Responsibilities

• Develop long-form content (blogs, newsletters, website copy) for the customer journey.
• Meet with customers to support deal cycles and events as needed.
• Define a holistic demand generation plan with marketing activities and campaigns.
• Translate threat research into campaigns and thought leadership content.
• Collaborate with external research firms to gather data and quotes.
• Create sales tools and collateral that clearly convey value, messaging, and positioning.
• Support sales enablement, competitive intelligence, and closing deals.

Skills

Product marketing

Product management

Cybersecurity

Stakeholder management

Education

BA/BS in business or engineering

MBA preferred

Job description

Overview

The role will involve 30% messaging, positioning, and strategy and 70% content creation. Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning. Collaborate with product management and engineering on product strategy, product roadmap, and product GTM. Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy.

Responsibilities

• Develop compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
• Meet with customers to support the deal cycle and support events as needed
• Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
• Develop threat research into campaign and thought leadership content
• Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
• Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
• Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals

Qualifications

• 5+ years in product marketing or product management in enterprise SaaS; cybersecurity experience is a plus
• BA/BS in business or engineering; MBA preferred
• High attention to detail and organizational skills with the ability to deliver content, product launches, and campaigns
• Exceptional storytelling ability and strong copywriting and copyediting skills
• Demonstrable experience working with sales, sales engineering, and supporting customer engagements
• Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers
• Self-starter, team player and able to work in a fast-paced environment
• Must be eligible to work in country of residence without sponsorship now or in the future

EEO M/F/Veterans/Disabled

The wage range for this position takes into consideration a variety of factors in determining your pay. We will consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $156,030 - $211,100. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.