Product Marketing Manager (UCAN) Media Effectiveness

Netflix; New York (NY); On-site; USD 240,000 - 362,000; Full time

Benefits offered by this job

Health Plans

Mental Health support

401(k) Retirement Plan with employer 1

Stock Option Program

Disability Programs

Health Savings and Flexible Spending

Family-forming benefits

Life and Serious Injury Benefits

Paid time off

Flexible time off

Job summary

Netflix is seeking a seasoned product marketer for ads who will lead go-to-market strategy and launches for measurement solutions in the US and Canada. You will work with cross-functional partners to define packaging, tiering, and go-to-market plays that translate complex analytics into compelling business value for advertisers.

You will drive alpha/beta testing, enable cross-team execution, and benchmark against competitors to sharpen positioning.

Qualifications

• 7-10+ years of ad tech product marketing experience.
• Deep knowledge of measurement methodologies including incrementality and lift studies.
• Strong understanding of the US digital advertising ecosystem and related partners.
• Excellent storytelling and communication to translate methods into revenue value.
• Experience partnering cross-functionally on product strategy and GTM launches.

Responsibilities

• Lead go-to-market strategy and launches for US and CA ad measurement solutions.
• Define strategy for packaging and tiering measurement solutions across client segments.
• Launch and scale measurement programs including clean rooms and MMM enablement.
• Collaborate with Global PMM, Product, Sales, Research, and Legal/Privacy to shape roadmaps.
• Benchmark capabilities against other ad tech platforms and sharpen messaging.
• Translate complex methodologies into simple benefits for buyers and CMOs.
• Build decks and enable sales, measurement, and analytics teams.
• Position privacy-safe measurement amid signal loss and privacy laws.

Skills

Ad tech product marketing

Measurement methodologies

Incrementality testing

MTA / MMM

US digital advertising ecosystem

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

About the Role

Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

Key Responsibilities

• Lead go-to-market strategy and launches for US and CA ad measurement solutions (e.g., incrementality, brand lift, multi-touch attribution, clean room integrations) and ensure a strong measurement story is baked into the launch of new narratives and capabilities (e.g. new ad formats)
• Define and execute strategy for how measurement solutions are packaged and tiered across client segments (e.g. key accounts vs. mid-market), anchored to customer marketing objectives and desired outcomes
• Launch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling (MMM) enablement
• Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap, using voice-of-customer feedback from agencies and advertisers
• Benchmark Netflix measurement capabilities against other ad tech platforms to sharpen positioning and competitive messaging
• Drive alpha and beta testing strategy and frameworks in partnership with Measurement specialists; work with data science to turn early results into case studies that demonstrate ad effectiveness across various outcomes
• Translate complex methodologies (e.g., Bayesian MMM, synthetic control groups) into simple benefits for media buyers and CMOs
• Build pitch decks, one-pagers, whitepapers, and battlecards, and enable sales, measurement, account management, agency trade desks, and analytics teams
• Position privacy-safe measurement (e.g., clean rooms, Conversions API, first-party data) amid signal loss and US privacy laws such as CCPA/CPRA
• Drive narrative and alignment around industry standards and accreditation (e.g., MRC, IAB) and third-party measurement integrations (e.g., DoubleVerify, IAS, Nielsen, Kantar, EDO)

What We're Looking For

• 7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solution
• Extensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean rooms
• Deep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud prevention
• Excellent communication and storytelling skills and ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agencies
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Excel at teamwork and have an ability to execute on multiple priority near-term business priorities under tight timelines while simultaneously building a long-term strategy

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $362,000.00.

• Health Plans
• Mental Health support
• a 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• We also offer paid leave of absence programs
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
• Full-time salaried employees are immediately entitled to flexible time off

See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.