Product Marketing Manager — Strategy, Launch & Growth

Air Lift Company; Lansing (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Professional development

Job summary

Air Lift Company in Lansing, MI, seeks a Manager of Product Marketing, Performance Division, to own the product strategy and roadmap. You will lead market insights and cross-functional teams to translate customer needs into winning products.

The role drives launch plans, pricing input, and go-to-market strategies, ensuring successful commercialization of innovations across the automotive aftermarket.

Qualifications

• Bachelor's degree in business, marketing, engineering, or related field.
• 7+ years' progressive experience in product marketing or product management, including team or portfolio leadership.
• Demonstrated success bringing new products to market from concept through commercialization.
• Advanced Excel proficiency, including pivot tables, macros, and charts.
• Experience in the automotive aftermarket, preferred.
• Able to develop strategies, define action plans, and share results.
• Must be able to build relationships, negotiate, and influence others to drive change.
• Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team.

Responsibilities

• Own the product roadmap, prioritizing initiatives based on customer needs, market opportunity, and business impact.
• Lead Voice of Customer and market insight programs, using surveys, interviews, dealer feedback, and field research to inform product decisions.
• Conduct ongoing market and competitive analysis to identify emerging trends, whitespace opportunities, and threats to the portfolio.
• Define product positioning, messaging, and value propositions that differentiate Air Lift in the automotive aftermarket.
• Drive cross-functional development, aligning engineering, sales, operations, and marketing around the roadmap and launch milestones.
• Define the launch and commercialization plan for each new product, including channel readiness, pricing inputs, promotion, and sales enablement handoff.
• Create compelling business cases for new product initiatives, outlining market opportunities, revenue projections, and ROI analysis.
• Establish and track post-launch performance metrics, adjusting positioning and go-to-market plans based on results.

Skills

Advanced Excel

Relationship building

Negotiation

Strategic thinking

Customer orientation

Education

Bachelor's degree in business, marketing, engineering, or related field

Job description

Air Lift Company in Lansing, MI, seeks a Manager of Product Marketing, Performance Division, to own the product strategy and roadmap. You will lead market insights and cross-functional teams to translate customer needs into winning products.

The role drives launch plans, pricing input, and go-to-market strategies, ensuring successful commercialization of innovations across the automotive aftermarket.