Product Marketing Manager, Solutions

Baseten; San Francisco (CA); On-site; USD 190,000 - 220,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage (

Winter Break PTO

Paid parental leave

Fertility stipend

401(k)

equity

Job summary

Baseten, a San Francisco-based AI platform company, is seeking a Solutions Product Marketing Manager to define Baseten’s up-market, enterprise, and industry go-to-market strategy.

You will partner with the Industries sales team, product marketing, demand gen, and leadership to build playbooks, enablement content, and industry-focused assets that win complex, multi-faceted deals.

Qualifications

• 6+ years in product marketing, solutions marketing, or related GTM function
• Experience building enterprise or vertical go-to-market motions
• Ability translating technical concepts into buyer narratives
• Track record designing and running sales enablement or onboarding programs
• Strong cross-functional coordination across sales, marketing, demand gen, and execs
• Comfort owning execution as well as strategy across assets and content
• Thrives in ambiguity and building enterprise motion from a blank slate

Responsibilities

• Build the enterprise deal playbook and BOM (pricing guides, one-pagers, TCO/ROI guides, landing pages, event collateral)
• Maintain assets with clear ownership, last-updated dates, and refresh cadence
• Develop industry-specific event concepts featuring anchor customers and AI-native accounts
• Create vertical GTM kits, ICP/positioning, and industry landing pages
• Design AE onboarding, certifications, and scenario-based enablement content
• Package assets into an AE-ready enablement motion (first call, competitive deals, legal/finance/procurement)
• Collaborate with industries sales, product marketing and execs to align on go-to-market motion

Skills

Enterprise GTM

ICP & Buyer journey

Cross-functional leadership

Technical storytelling

Sales enablement

Execution & strategy

Job description

About Baseten

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We're looking for a Solutions Product Marketing Manager to define and own Baseten's up-market, enterprise, and industries go-to-market strategy. You'll build the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let us compete in Financial Services, and Health & Life Sciences, and the use cases that scale across all of them.

This is a highly cross-functional, largely greenfield role. You'll partner closely with the Industries sales team, product marketing, demand gen, and executive leadership to build on our enterprise go to market motion.

Enterprise Deal Playbook & Buyer Enablement

• Build the enterprise deal playbook and full bill of materials (BOM) — pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral — mapped to every stage of the buyer's journey
• Build the system for keeping every sales asset current — clear ownership, last-updated dates, and a refresh cadence
• Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences

Vertical GTM & Industry Go-to-Market Kits

• Build vertical sales kits and ICP/positioning frameworks for priority industries
• Own industry‑specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets
• Design and help launch ABM experiments in partnership with demand gen

Industries AE Enablement & Onboarding

• Design role‑specific onboarding for Industries AEs, including certifications, customer‑grounded scenarios, and async, refreshable content
• Build sales playbooks tied to real customer examples, and package assets into an AE‑ready enablement motion (first call, competitive deals, legal/finance/procurement, TCO/ROI, self-hosted)
• Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need

Requirements

• 6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company
• Experience building enterprise or vertical go‑to‑market motions — ICP definition, buyer journey mapping, and full‑funnel sales collateral
• Comfort translating technical, infrastructure‑heavy concepts (inference, self‑hosted deployment, TCO/ROI) into narratives for both technical buyers and non‑technical stakeholders like legal, finance, and procurement
• Track record designing and running sales enablement or onboarding programs for technical sellers
• Strong cross‑functional coordination skills — you can pull together sales, customer marketing, demand gen, and executives around a shared plan
• Comfortable owning execution as well as strategy: landing pages, decks, one‑pagers, and written content, not just frameworks
• Thrives in ambiguity — this role is about building the enterprise motion from a fairly blank slate

NICE TO HAVE

• Experience in (or a fast ability to ramp on) financial services, manufacturing/industrial, or health/life sciences
• Experience running or contributing to a Customer Advisory Board or executive champion program
• Familiarity with AI/ML infrastructure, inference, or developer tools
• Experience partnering with technology partners on co‑marketing or joint events

Benefits

• Competitive compensation, including meaningful equity
• (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• (U.S. only) Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Compensation Range: $190K - $220K