Product Marketing Manager – SaaS Growth & Launch

BLR | Leadership Platforms | CCMI; Middleton (MA); On-site; USD 90,000 - 150,000; Full time

Job summary

BLR is seeking a Product Marketing Manager to join our team. This role links product, sales, and marketing to ensure launches are clearly communicated and aligned with customer needs.

You will translate product capabilities into compelling narratives that drive engagement, adoption, and retention, and ensure product marketing readiness for launches with effective sales enablement assets. This role requires strategic thinking and hands-on execution, working cross-functionally with Product, Demand

Qualifications

• 3-5 years in product marketing or full-stack management – preferably in B2B SaaS or compliance-driven industries.
• Bachelor’s Degree.

Responsibilities

• Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards.
• Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback.
• Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams.
• Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact.
• Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content.
• Partner on the creation of customer-facing EHS product materials.
• Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights.
• Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility.
• Feed customer insights into demand generation planning and content strategy.
• Additional duties as assigned.

Skills

Messaging frameworks

Content creation

Campaign execution

Cross-functional collaboration

Storytelling

Education

Bachelor's Degree

Job description

BLR is seeking a Product Marketing Manager to join our team. This role links product, sales, and marketing to ensure launches are clearly communicated and aligned with customer needs.

You will translate product capabilities into compelling narratives that drive engagement, adoption, and retention, and ensure product marketing readiness for launches with effective sales enablement assets. This role requires strategic thinking and hands-on execution, working cross-functionally with Product, Demand