Marketing Manager

BLR | Leadership Platforms | CCMI; Middleton (MA); On-site; USD 90,000 - 150,000; Full time

Job summary

BLR is seeking a Product Marketing Manager to join our team. This role links product, sales, and marketing to ensure launches are clearly communicated and aligned with customer needs.

You will translate product capabilities into compelling narratives that drive engagement, adoption, and retention, and ensure product marketing readiness for launches with effective sales enablement assets. This role requires strategic thinking and hands-on execution, working cross-functionally with Product, Demand

Qualifications

• 3-5 years in product marketing or full-stack management – preferably in B2B SaaS or compliance-driven industries.
• Bachelor’s Degree.

Responsibilities

• Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards.
• Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback.
• Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams.
• Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact.
• Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content.
• Partner on the creation of customer-facing EHS product materials.
• Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights.
• Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility.
• Feed customer insights into demand generation planning and content strategy.
• Additional duties as assigned.

Skills

Messaging frameworks

Content creation

Campaign execution

Cross-functional collaboration

Storytelling

Education

Bachelor's Degree

Job description

_At the heart of our company is our people. People from many different backgrounds with different vista points, opinions, and experiences. We strive to continually lead with our_IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.

We are seeking a Product Marketing Manager (Marketing Manager) to join our BLR team. BLR is a trusted provider of compliance, training, and workforce solutions that help businesses stay current, mitigate risk, and drive operational excellence.

Job Summary:

This role serves as a critical link between product, sales, and marketing, ensuring our offerings are effectively launched, clearly communicated, and aligned with customer needs. As a Product Marketer, you are responsible for translating product capabilities into compelling narratives that drive engagement, adoption, and retention. This role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. This role requires both strategic thinking and hands-on execution, and will work cross-functionally with Product, Demand Generation, Sales, and Brand teams to drive measurable impact across the buyer journey.

Primary Duties & Responsibilities:

• Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards
• Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
• Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams
• Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact
• Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content
• Partner on the creation of customer-facing EHS product materials
• Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights
• Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility
• Feed customer insights into demand generation planning and content strategy

Additional Responsibilities

• Additional duties as assigned.

Critical Competencies:

• Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others
• Influencing Others – Persuasive and engaging, gains support of others for ideas, proposals, and solutions to take action and achieve the desired business outcomes
• Customer Centric – Establishes and maintains effective relationships with customers, effectively aligns strategy with customers’ business, anticipates customer needs, and sets high standards for customer service

The Individual:

• Proven success in building messaging frameworks, content creation, and campaign execution
• Excellent writing and communication skills with a strong eye for visual and verbal storytelling
• Experience working cross-functionally with product, sales, and customer success teams
• Strong organizational skills with the ability to manage multiple launches and timelines
• Experience driving measurable adoption, usage, and retention of SaaS product

Qualifications:

• 3-5 years in product marketing or full-stack management – preferably in B2B Saas or compliance-driven industries
• Bachelor’s Degree

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.