Product Marketing Manager, Robotics & Drones

Aptiv; Troy (AL); On-site; USD 90,000 - 130,000; Full time

Job summary

Aptiv is seeking a strategic Product Marketing Manager to guide messaging for its Adjacent Markets portfolio, including robotics, drones, industrial automation, and emerging sensing solutions. Translate complex technologies into clear commercial narratives and develop market-facing content and go-to-market programs.

You will collaborate with product management, sales, creative, events, digital, and communications teams to ensure compelling positioning, competitive insights, and effective

Qualifications

• 10+ years in B2B technology marketing or related roles.
• Ability to translate complex tech into clear commercial narratives.
• Experience developing positioning, messaging, and go-to-market strategies.
• Proven cross-functional leadership across product, engineering, sales, and creative teams.
• Experience using AI tools for research and content development.
• Strong PowerPoint and presentation skills.

Responsibilities

• Develop positioning, value propositions, and messaging frameworks.
• Support go-to-market for new and existing solutions and launches.
• Create account-specific messaging, collateral, and engagement strategies.
• Collaborate with product management and engineering to reflect capabilities in content.
• Lead partnerships with marketing, digital, events, and sales teams.

Skills

Product Marketing

Technical Marketing

Strategic Marketing

Product Management

Cross-functional leadership

AI tools for marketing

Competitive intelligence

Education

Bachelor's degree in business, marketing, engineering, IT

Tools

PowerPoint

Microsoft Office

CRM tools

Job description

Aptiv is seeking a strategic and execution-oriented Product Marketing Manager to support the growth of its Adjacent Markets portfolio, including robotics, drones, industrial automation, and emerging sensing solutions. This new role will serve as the market-facing expert for the quickly evolving portfolio, helping Aptiv translate complex technologies into clear commercial narratives, compelling customer-facing experiences, and actionable go-to-market programs.

Working closely with product management, sales, creative, events, digital, and communications teams, the Product Marketing Manager will connect competitive insights, industry context, product capabilities, modular platforms, and industry use cases with coherent positioning, messaging, priorities and execution plans.

The successful candidate will have a business mindset, paired with strong technical curiosity, cross-functional leadership, and operational discipline. They will be highly credible with product, strategy, engineering, commercial, creative, and digital teams, and will have the ability to quickly develop an in-depth understanding of Aptiv’s technology strategy, growth priorities, competitive landscape, and business objectives.

This person should be a systems thinker who is comfortable navigating ambiguity and complexity, identifying patterns across products, technologies, customers, industries, and use cases.

Positioning, Messaging & Portfolio Storytelling

• Develop compelling positioning, value propositions, and messaging frameworks.
• Translate technical concepts into clear, differentiated customer-facing narratives.
• Understand and articulate the relationship between products, platforms, and industry-specific use cases.
• Use up-to-date competitive and market intelligence to create messaging that articulates our unique value propositions.
• Partner with Product Management and Engineering to ensure technical capabilities are represented accurately in market-facing content, sales tools, and digital experiences.

Commercialization & Go-to-Market Support

• Partner with Product Management to support commercialization strategies for new and existing solutions, while providing market, customer, and competitive context.
• Lead marketing support for product launches, industry initiatives, opportunity marketing, sales enablement, and strategic customer engagement.
• Collaborate with customer-facing teams to develop account-specific messaging, presentation materials, and engagement strategies.

Focal Point for Leveraging Broader Marketing Support

• Identify strategic themes, industry conversations, and emerging trends that align with Aptiv’s growth objectives, and use that information to support buildout of content and digital experiences.
• Partner with the Thought Leadership team to create external narratives that are market-informed, technically grounded, commercially relevant, and strengthen Aptiv’s credibility and visibility.
• Develop clear and actionable creative briefs for web, collateral, campaign, event, video, presentation, and sales enablement projects.
• Help creative, digital, content, and events teams prioritize work based on business objectives, market opportunity, customer needs, and launch timelines.

Background Experience

• 10+ years of experience in Product Marketing, Technical Marketing, Strategic Marketing, Product Management, or related B2B technology roles
• Demonstrated track record developing positioning, messaging, and go-to-market strategies for technical products and platforms
• Proven ability to understand complex product ecosystems and communicate them in an accessible, customer-relevant way
• Experience creating content, sales tools, campaigns, presentations, and event materials
• Demonstrated cross-functional leadership and stakeholder management across technical, commercial, creative, and digital teams
• Experience leveraging AI tools for research, synthesis, ideation, content development, brief creation, and rapid prototyping
• Strong ability to gather, synthesize, and apply competitive intelligence and market insights.
• Strong verbal, written, and presentation communication skills, with high proficiency in Microsoft Office tools, especially PowerPoint
• Bachelor’s degree in business, marketing, engineering, information technology, or a related field
• Experience in robotics autonomy, drones, industrial automation, embedded systems, automotive, aerospace, defense, or related technology sectors

Executing Results

• Results focused, with a high sense of accountability, urgency, ownership, and follow-through
• Able to translate strategy into actionable plans, briefs, deliverables, and execution priorities
• Comfortable working through ambiguity and bringing structure to complex, fast-moving initiatives
• Willing to roll up sleeves to get work done while keeping stakeholders aligned on priorities and tradeoffs
• Able to use data, market feedback, and performance insights to improve marketing effectiveness and support commercial outcome

Building Relationships & Using Influence

• Collaborative, transparent, and effective at influencing teams
• Able to earn trust with Product Management, Engineering, Business Development, Sales, Creative, Digital, Communications, and senior marketing stakeholders
• Strong communicator who can tailor messages for technical, commercial, executive, and creative audiences external resources, including marketing agencies and vendors.

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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.