Product Marketing Manager Remote, US

Keeper Security, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 100,000 - 165,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Employer Paid Life Insurance

Disability Insurance

401K

Generous PTO

Job summary

Keeper Security, Inc. is seeking a Product Marketing Manager to drive growth by shaping go-to-market strategies for its cybersecurity products and creating compelling messaging.

The role is 100% remote with an option for a hybrid schedule near our Chicago headquarters; you will collaborate with product, sales and demand generation to launch features, enable revenue teams and strengthen market leadership.

Qualifications

• 5+ years of B2B cybersecurity, SaaS-focused experience in a product/solutions marketing role.
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications.
• Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality.
• Experience with successful cross-functional product and feature launches.
• Exceptional written and verbal communication and presentation skills, as well as strong messaging skills.
• Project management skills to manage multiple priorities in a dynamic environment.

Responsibilities

• Lead and execute cross-functional product and feature launches with product, sales, demand generation and customer success.
• Define use cases, product messaging and positioning, value propositions and customer profiles for target audiences (Commercial, Public Sector, MSP).
• Develop SME knowledge in privileged access management and password management, including value proposition, features, functions and relevant verticals.
• Craft content around new products and features to drive awareness and lead generation with product and demand generation teams.
• Coordinate webinars from topic development to promotion and follow-up content to drive engagement and pipeline.
• Collaborate with SEO to produce blogs, pages and videos around product features and use cases.
• Partner with channel partners to develop co-marketing initiatives and campaigns.
• Gather customer feedback with customer success to inform marketing strategies and create case studies.

Skills

B2B cybersecurity

SaaS marketing

Product messaging

Go-to-market

Job description

Keeper Security is hiring a Product Marketing Manager to drive business growth and market the company's products to support its rapid expansion. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and help shape the product's go-to-market strategy, create compelling messaging and positioning, launch new features and enable the revenue team.

About Keeper

Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognized for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), Keeper secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why Keeper is trusted by leading organizations to defend against modern adversaries at KeeperSecurity.com .

About the Role

The Product Marketing Manager will play a critical role in positioning Keeper Security’s products within the competitive cybersecurity landscape. If you're passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we’d love to hear from you!

Responsibilities

• Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
• Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline
• Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
• Collaborate with channel partners to develop co-marketing initiatives and campaigns
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
• Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth

Requirements

• 5+ years of B2B cybersecurity, SaaS-focused experience in a product/solutions marketing role
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
• Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality across all deliverables
• Experience with successful cross-functional product and feature launches
• Exceptional written and verbal communication and presentation skills, as well as strong messaging skills
• Project management skills to manage multiple priorities in a dynamic environment
• Self-starter and a problem solver who works well within a team (both local and distributed)
• Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator
• Results-driven, analytical yet pragmatic, with a bias for action
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

This notice explains how Keeper Security processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be Keeper Security Inc. (US), Keeper Security EMEA Ltd. (Ireland), or Keeper Security APAC K.K (Japan).

1. Data We Collect

• Employment history, qualifications, work eligibility
• Application responses and uploaded documents
• Interview notes, assessments, communications
• Scheduling information

Information From Others:

• Recruiter/referral information who submit your profile
• References (with your consent, before final offer)
• Public professional profiles
• Background verification (post offer)

Voluntary Diversity and Equal Opportunity Information

• We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements

2. How We Use Your Data

• Assess your application and suitability
• Manage interviews and recruitment workflow
• Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)
• Comply with employment law obligations
• Legitimate Interests (recruitment management, security and integrity of the hiring process)
• Contracting steps (for progressed candidates)
• Legal and regulatory compliance obligations; explicit consent where required

4. Who We Share Information With

Internal:

• HR, hiring managers, interviewers*, IT support for system administration

*Note - diversity and equal opportunity data is not shared with hiring managers.

Third Parties:

Service providers who assist with:

• Applicant tracking, recruitment systems and assessment providers
• Background verification vendors (post offer)
• Recruitment agencies (where applicable)
• Tools to support communication, collaboration and to securely store your data

Keeper ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place.

5. International Transfers

Your data may be accessed by Keeper entities globally as needed for the purposes of hiring and decision making. We protect any such data transfer between Keeper entities using appropriate safeguards under applicable data protection laws.

6. Security

We implement appropriate technical and organizational measures to protect your data, consistent with our industry leading security standards.

7. Retention

We keep your data for 24 months from your last application activity, then delete or anonymize it.

Exceptions:

• You opt into our talent database for further retention by providing consent (extended retention)
• You're hired (transfers to employee records)

8. Your Rights

You have the following rights and can contact us at the email below to exercise them:

• Access, correct, or delete your data, subject to applicable law and retention requirements
• Object to or restrict processing
• Withdraw consent (where applicable)
• Lodge a complaint with your data protection authority

If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law.

When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights.

9. Automated Decisions

Keeper does not make hiring decisions using solely automated processing.

10. Contact - Candidates can send privacy questions to: [e-mail]

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