Product Marketing Manager (Remote)

Bright Horizons; Charlotte Amalie (United States Virgin Islands); Remote; USD 80,000 - 90,000; Full time

Job summary

An innovative organization is seeking a passionate marketing professional to drive strategic initiatives in early education and care. This role involves developing comprehensive marketing strategies to enhance enrollment and revenue for childcare and preschool programs. You'll conduct market research, craft compelling messaging, and collaborate with product teams to launch impactful campaigns. Join a company that values its employees as much as the families it serves, and play a vital role in shaping the future of early education. If you are driven, creative, and eager to make a difference, this opportunity is perfect for you.

Benefits

Medical, dental, and vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability insurance

Paid holidays

Sick time

Vacation time

Qualifications

• 5+ years of marketing experience required, preferably in childcare or education.
• Strong analytical and communication skills are essential.

Responsibilities

• Develop multi-channel marketing strategies to grow enrollment and revenue.
• Conduct market research to inform product positioning and differentiation.

Skills

Marketing Strategy

Market Research

Product Positioning

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Master’s Degree in Marketing

Job description

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.

Responsibilities

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
• Conduct market research and competitive analysis to inform product positioning and differentiation.
• Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
• Track and analyze key metrics to measure the impact and success of marketing campaigns.
• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Qualifications:

Bachelor's degree in Marketing - Required

Master’s Degree in Marketing - Preferred

At least 5 years in Marketing - Required

Would relevant experience be considered in lieu of applicable degree?

Yes

Minimum additional years of experience that would be considered in lieu of the applicable degree:

5 years

Additional Job Requirements

• Proven experience in marketing, preferably in the childcare or education industry.
• Work autonomously and consult with necessary parties on key decisions.
• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives.
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments.
• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams.
• Demonstrated success in developing campaigns that measurably generate interest in a product or service.
• Strong verbal and written communication skills.
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Long-term and short-term disability insurance.
• Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Salary/Hourly Rate and Other Compensation Disclosures:

The annual starting salary for this position is between $80,000 – 90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Deadline to Apply Information:

This posting is anticipated to remain open until 2/2/2025.

Life at Bright Horizons:

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or [e-mail]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.