Product Marketing Manager, Prime Video US Streaming

Prime Video & Amazon MGM Studios; New York (NY); On-site; USD 72,000 - 125,000; Full time

Job summary

Prime Video is seeking a Product Marketing Manager in New York to drive marketing campaigns for third-party content and partnerships. You will coordinate with creative, merchandising, and marketing teams to launch content with strong performance metrics.

The role requires 2+ years in marketing, strong data-driven mindset, and proficiency with Excel and PowerPoint. You will report to the Marketing team and help shape how customers discover entertainment on Prime Video.

Qualifications

• 2+ years of marketing experience required.
• Experience with Excel and PowerPoint.
• Data-driven approach to measure impact.
• Experience with onsite marketing and lifecycle marketing.
• Bachelor's degree in marketing, advertising, business or equivalent.

Responsibilities

• Support strategy and execution of campaigns for third-party content on Prime Video.
• Coordinate cross-functional launches with creative, merchandising, and marketing teams.
• Analyze campaign performance and report insights to leadership.
• Align marketing efforts with Prime Video priorities and seasonal programming.
• Develop scalable processes for consistency and efficiency.
• Advocate for partner and customer experience.

Skills

Marketing

Data analysis

Cross-functional collaboration

Campaign measurement

Communication

Education

Bachelor's degree in marketing, advertising, business or equivalent

Tools

Excel

PowerPoint

Job description

Description

Are you interested in shaping the future of entertainment? Do you want to define how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we're just getting started changing the way millions of people enjoy content. Available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service.

Prime Video is seeking a Product Marketing Manager to help drive our mission of becoming the premier destination for entertainment. In this role, you will support third-party content on Prime Video, including subscription channels (e.g., Paramount+, Peacock, AMC+) and transactional (buy/rent) content. As a member of the team, you will support cross-functional marketing initiatives that shape how customers discover and engage with entertainment on Prime Video, from partner launches and campaign execution to performance reporting and seasonal programming.

A successful candidate is an entertainment enthusiast with a strong record of managing complex, time-sensitive projects and delivering results across multiple workstreams simultaneously. The candidate is detail-oriented, analytically strong, and an effective written and verbal communicator who can translate data into clear narratives for leadership audiences. An ideal candidate thrives in a fast-paced environment, takes pride in operational excellence, and can balance multiple competing priorities.

Key job responsibilities

• Support the strategy and execution of marketing campaigns that drive awareness, engagement, and growth for third-party content on Prime Video
• Lead cross-functional coordination for content partner launches, working with creative, merchandising, and marketing teams to ensure high-quality delivery
• Analyze campaign and content performance metrics, delivering insights and reporting to senior leadership on a recurring basis
• Coordinate with programming, creative, and partner teams to align marketing efforts with broader Prime Video priorities
• Develop scalable processes and frameworks that drive consistency and efficiency across marketing programs
• Represent the team in cross-functional planning for seasonal programming
• Advocate for the partner and customer experience

Basic Qualifications

• 2+ years of professional non-internship marketing experience
• Experience in Excel and PowerPoint
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Bachelor's degree in marketing, advertising, business or equivalent

Preferred Qualifications

• Knowledge of basic SQL queries
• Experience with A/B or multivariate testing
• Experience automating a complex process
• Experience equally comfortable building strategic marketing plans and executing at a tactical level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 71,500.00 - 125,100.00 USD annually

Company - Amazon.com Services LLC