Principal Product Manager - Tech, Global Application Experience

Amazon; Seattle (WA); On-site; USD 180,000 - 243,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon in Seattle, WA seeks a Principal Product Manager - Tech for Prime Video to own the strategic direction of in-app content experiences that drive discovery, engagement, and retention.

You will lead cross-functional teams, set product vision, mentor others, and apply data-driven judgment to deliver premium experiences across web, mobile, and living room devices.

Qualifications

• 6+ years end-to-end product delivery experience.
• 8+ years of technical product or program management experience.
• Bachelor's degree.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Experience technical product management.

Responsibilities

• Drive vision, strategy, and execution of content experiences across Prime Video platforms that maximize customer engagement and long-term retention.
• Develop a comprehensive understanding of content consumption patterns, viewing behaviors, customer sentiment, and unmet needs across various use cases and contexts.
• Set the bar for product thinking across the team—mentor other PMs, influence cross-org priorities, and represent the customer experience perspective in senior leadership forums.
• Design and implement discovery and engagement solutions that surface the right content to the right customer at the right moment, creating personalized experiences.
• Create innovative approaches to content presentation, navigation, and progression to keep customers engaged.
• Ensure premium presentation quality by maintaining accurate content representation and collaborating on catalog/metadata improvements.
• Define and analyze engagement and retention metrics to measure success and inform product direction.
• Partner closely with design, engineering, content, marketing, and analytics teams.
• Build a culture of experimentation.

Skills

End-to-end product delivery

Technical product management

Roadmap strategy

Leadership

Cross-functional collaboration

Experimentation

Education

Bachelor's degree

Job description

We're looking for a Principal Product Manager - Tech who is passionate about designing best-in-class consumer app experiences within Prime Video. In this role, you'll own and shape the strategic direction for how millions of customers discover, engage with, and fall in love with content through delightful in-app experiences that drive deeper engagement and retention.

You’ll obsess over key output metrics — hours of engagement and frequency of return visits — while feeling empowered to explore what resonates with customers across diverse viewing situations. You’ll develop a deep understanding of customer sentiment and behavior, then translate those insights into experiences that surprise and delight. You’ll be highly informed by data but apply high judgment to create a balanced perspective — looking beyond what’s available in the data today to anticipate unmet needs and unlock new value for customers.

Key job responsibilities

• Vision & Strategy: Drive the vision, strategy, and execution of content experiences across Prime Video platforms that maximize customer engagement and long-term retention
• Customer Understanding: Develop a comprehensive understanding of content consumption patterns, viewing behaviors, customer sentiment, and unmet needs across various use cases and contexts
• Leadership & Influence: Set the bar for product thinking across the team — mentor other PMs, influence cross-org priorities, and represent the customer experience perspective in senior leadership forums
• Experience Design: Design and implement discovery and engagement solutions that surface the right content to the right customer at the right moment — creating experiences that feel personalized, intuitive, and delightful
• Innovation: Create innovative approaches to content presentation, navigation, and progression that make it effortless for customers to find what they love and keep coming back
• Quality & Polish: Ensure premium presentation quality across all content experiences by:
  • oMaintaining accurate, high-fidelity content representation
  • Identifying and resolving presentation issues proactively
  • Collaborating with upstream teams on catalog and metadata improvements
• Metrics & Learning: Define and analyze engagement and retention metrics to measure success, drive continuous improvement, and inform product direction.
• Collaboration: Partner closely with design, engineering, content, marketing, and analytics teams.
• Experimentation: Build a culture of experimentation

A day in the life

About the team

The Prime Video Global App Experience team is responsible for defining and building the Prime Video experience on a range of devices on web, mobile, living room, and next-gen platforms.

Basic Qualifications

• 6+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience technical product management

Preferred Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Experience in digital media including display/search advertising, campaign optimization, analytics platforms, client management and business development
• Experience in streaming and/or digital media and ad tech

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually