Product Marketing Manager - Pricing and Packaging

kcura; Illinois; Hybrid; USD 106,000 - 158,000; Full time

Job summary

Relativity is seeking a Product Marketing Manager – Pricing & Packaging to lead pricing strategy and business cases for existing products and launches, including AI-powered initiatives. You will bridge Finance, Product Marketing and Product Management with data-driven insights to drive growth across our product portfolio.

In this hybrid role, you will partner with marketing, product, and finance teams to develop pricing strategies, value propositions, and GTM plans, while communicating

Qualifications

• 3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting.
• Strong analytical and communication skills.
• Understanding of the e-Discovery industry.
• Experience in strategy consulting.
• Demonstrated ability to work effectively cross-functionally and with executive leadership.

Responsibilities

• Analytics & Strategic Decision Support: Develop decision frameworks and analyses to support pricing recommendations; understand value and cost drivers; assess product performance and market opportunities to inform pricing and packaging.
• Competitive Research and Positioning: Monitor competitive landscape and pricing strategies; develop pricing/packaging to enhance market positioning and drive revenue growth; communicate pricing position to stakeholders.
• Cross-Functional Execution and Enablement: Collaborate with operational teams to execute commercialization strategies; ensure field teams understand strategies and have messaging to communicate value to customers.

Skills

Demand Generation

Digital Marketing

Marketing Strategies

Market Intelligence

Market Positioning

Market Strategy

Pricing Strategies

Product Launches

Product Marketing

Sales Enablement

Job description

Posting Type

Hybrid

Job Overview

The Product Marketing Manager – Pricing & Packaging is responsible for developing pricing and packaging strategies and business case development required to support pricing decisions for existing products and new product launches, including generative AI-powered initiatives. This role serves as a strategic bridge between Finance, Product Marketing, and Product Management to provide data-driven insights and recommendations to support the growth of our product portfolio.

Job Description and Requirements

Role Responsibilities

Analytics & Strategic Decision Support

• Develop decision frameworks and structure analyses to support the development of pricing recommendations.

• Understand value drivers and cost drivers across the product portfolio.

• Assess product performance, market opportunities, and financial results to inform pricing and packaging opportunity areas.

• Collaborate closely with product marketing, product management, and finance teams to drive strategic decision-making for individual products and the overall platform.

Competitive Research and Positioning

• Continuously monitor and analyze the competitive landscape, including pricing and packaging strategies of key competitors.

• Develop and implement pricing and packaging strategies that enhance Relativity’s market positioning and drive revenue growth.

• Represent Relativity’s competitive positioning relative to price and value to other parts of the organization to inform GTM and product strategy.

Cross-Functional Execution and Enablement

• Partner with and serve as a subject matter expert for operational teams to execute commercialization strategies effectively.

• Ensure field teams understand commercialization strategies and have the tools and messaging to communicate value to customers.

Preferred qualifications

• Understanding of the e-Discovery industry

• Experience in strategy consulting

• Demonstrated ability to work effectively cross-functionally and with executive leadership

Minimum qualifications

• 3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting

• Strong analytical and communication skills

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values: $106,000 and $158,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills:

Demand Generation, Digital Marketing, Marketing Strategies, Market Intelligence, Market Positioning, Market Strategy, Pricing Strategies, Product Launches, Product Marketing, Sales Enablement