Product Marketing Manager, Prediction Markets

Coinbase; Denver (CO); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Coinbase is seeking a Product Marketing Manager for the Consumer & Business team to grow awareness and adoption of prediction markets. You will own customer voice, craft growth strategies for events, and lead GTM for launches like parlays across channels.

You will collaborate across teams, apply quantitative thinking, and responsibly leverage AI to deliver business-ready outputs and improve efficiency. Coinbase emphasizes a remote-first culture with quarterly in-person surges.

Qualifications

• 5+ years of marketing experience in trading/crypto or FinTech.
• Proven ability to ideate and execute growth strategies for products.
• Experience creating customer segmentation and insights.
• Strong quantitative and deductive skills for data-driven decisions.
• Collaborates across teams to drive go-to-market execution.
• Uses generative AI with human oversight to improve workflows.
• Preference for experience in prediction markets, sports, or gaming.

Responsibilities

• Own the voice of the customer across prediction markets segments.
• Develop growth tactics for news events using multiple channels.
• Lead GTM planning for product launches such as parlays.
• Measure and report performance of marketing initiatives.
• Think big about future use of prediction markets at Coinbase.

Skills

Marketing experience

Growth strategies

Customer segmentation

Data-driven decisions

Cross-team collaboration

Generative AI usage

Prediction markets (preferred)

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called "surges." learn more about working at Coinbase.

Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product.

What you'll do:

• Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.

• Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.

• Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.

• Measure and report on the performance of product marketing initiatives to inform ongoing strategy.

• Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.

Required Skills and Experience:

• 5+ years of marketing experience within the trading/crypto or FinTech space.

• Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.

• Demonstrated track record of creating customer segmentation and insights.

• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.

• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.

• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

• Preference for experience in prediction markets, sports, or gaming.

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080—$164,800 USD

*Equal Opportunity Employer: *Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

*Accommodations: *If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.