Product Marketing Manager, Model API

Baseten; San Francisco (CA); On-site; USD 170,000 - 220,000; Full time

Benefits offered by this job

Competitive equity

100% comprehensive health insurance

Flexible PTO including Winter Break

Paid parental leave

Fertility and family-building stipend

Company-facilitated 401(k)

Exposure to ML startups

Job summary

Baseten is seeking an experienced Product Marketing Manager focused on engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies.

This role requires someone who is technically savvy and strategic, with a proven track record of crafting compelling product narratives and marketing assets for technical decision-makers, specifically around Baseten’s Model API offering.

Qualifications

• 3–8+ years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
• Proven success creating technical product marketing content and campaigns targeting developer audiences.
• Working understanding of the LLM landscape: post-training, open-weight and closed models, training techniques.

Responsibilities

• Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers.
• Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference.
• Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.
• Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies.
• Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits.
• Market Insights: Understand the fast-moving AI market and build competitive and market analysis to inform product positioning strategies.

Skills

Developer marketing

Go-to-market

Content development

Technical communication

Job description

About Baseten
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

About Baseten
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.
THE ROLE:
We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our Model API product offering at Baseten.
If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you.
RESPONSIBILITIES:

• Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers.
• Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference.
• Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.
• Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies.
• Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits.
• Market Insights: Understand the fast-moving AI market and build competitive and market analysis to inform product positioning strategies.

REQUIREMENTS:

• 3–8+ years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
• Proven success creating technical product marketing content and campaigns targeting developer audiences.
• Working understanding of the LLM landscape: post-training, open-weight and closed models, training techniques.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts.
• Technically adept and comfortable working with engineering teams to understand product capabilities.
• Familiarity with developer ecosystems, APIs, and modern software development practices.
• Worked at a fast-moving startup and can adjust quickly. Ability to thrive in a dynamic, fast-paced environment with multiple stakeholders.

Benefits

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Compensation Range: $170K - $220K