Product Marketing Manager, Model API

Baseten; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity

Insurance

Winter Break PTO

Parental leave

401(k)

Learning opportunities

Job summary

Baseten is hiring a Product Marketing Manager focused on our Model API offering. You will craft technical narratives for developers and enterprise customers, own launch processes, and produce compelling marketing assets like blogs and case studies.

Ideal candidates have 3–8+ years in product marketing for developer tools or SaaS, with hands-on experience communicating complex AI concepts and collaborating with product and engineering teams.

Qualifications

• 3–8+ years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
• Proven success creating technical product marketing content and campaigns targeting developer audiences.
• Working understanding of the LLM landscape: post-training, open-weight and closed models, training techniques.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts.
• Technically adept and comfortable working with engineering teams to understand product capabilities.
• Familiarity with developer ecosystems, APIs, and modern software development practices.
• Worked at a fast-moving startup and can adjust quickly in a dynamic, multi-stakeholder environment.

Responsibilities

• Positioning & messaging: develop clear and differentiated messaging for developers and enterprise customers.
• Narrative development: shape how the market thinks about closed-to-open weights models and what matters in inference.
• Go-to-market strategy: own launches for new features and products with cross-functional teams.
• Content development: create white papers, technical blogs, demos, and customer case studies.
• Sales enablement: build resources and programs for sales to communicate Baseten’s capabilities.
• Market insights: monitor AI market dynamics and produce competitive analyses to inform positioning.

Skills

Communication

Cross-functional teamwork

Technical writing

Developer tools experience

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

THE ROLE:

We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our Model API product offering at Baseten.

If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you.

RESPONSIBILITIES:

• Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers.
• Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference.
• Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.
• Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies.
• Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits.
• Market Insights: Understand the fast-moving AI market and build competitive and market analysis to inform product positioning strategies.

REQUIREMENTS:

• 3–8+ years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
• Proven success creating technical product marketing content and campaigns targeting developer audiences.
• Working understanding of the LLM landscape: post-training, open-weight and closed models, training techniques.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts.
• Technically adept and comfortable working with engineering teams to understand product capabilities.
• Familiarity with developer ecosystems, APIs, and modern software development practices.
• Worked at a fast-moving startup and can adjust quickly. Ability to thrive in a dynamic, fast‑paced environment with multiple stakeholders.

BENEFITS

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).