Product Marketing Manager, Metaverse Content

Meta; Los Angeles (CA); On-site; USD 128,000 - 186,000; Full time

Job summary

A leading company in technology is looking for a Product Marketing Manager for Metaverse Content. This role is pivotal in developing marketing strategies and content for Virtual and Mixed Reality experiences, requiring a balance of analytical and creative thinking, alongside strong communication skills. The position involves analysis, strategic planning, and cross-functional collaboration to optimize the marketing initiatives for immersive technologies.

Qualifications

• 5+ years of experience in strategic planning for content.
• Experience presenting complex information to stakeholders.
• Independent work capability in a fast-paced environment.

Responsibilities

• Conduct analysis of data to identify trends and opportunities.
• Collaborate with teams to develop business strategies.
• Generate insights from research to inform strategic planning.

Skills

Analytical skills

Problem-solving skills

Communication skills

Strategic planning

Data analysis

Education

Bachelor's degree

Job description

Product Marketing Manager, Metaverse Content

Product Marketing Manager, Metaverse Content

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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$128,000.00/yr - $186,000.00/yr

The Metaverse Content Product Marketing team is seeking an individual who is passionate about building and marketing innovative Virtual Reality (VR) and Mixed Reality (MR) experiences that inspire new audiences to discover Meta Quest platforms. This position will play a critical role in developing content and Go-To-Market strategy, and specifically influencing Entertainment industry engagements in support of current and future hardware devices. This person has experience in partnerships-focused marketing, strategic development skills, and has experience using data and analytics to build a business case. They have communication skills, are good at building consensus and influencing others. This position will bring together the right stakeholders to develop insights and strategies to advance key initiatives and support growth metrics. This person will be responsible for customer-centric business decision-making for the content business, working closely with the Content, VR/MR, and Metaverse product teams as well as Business Development, Finance, Sales, Analytics, Growth, Marketing, Sales, Public Relations, Partnerships, Legal, Privacy, and Policy and other Product Marketing teams. This work will include upfront analysis to identify market needs by segment, opportunity and audience sizing, product positioning and key messaging, content portfolio strategy, industry engagement strategy, channel marketing strategy. This role will be an independent contributor with an impactful remit within the Product Marketing, Virtual Reality and Metaverse organizations.

Product Marketing Manager, Metaverse Content Responsibilities:

• Conduct thorough analysis of internal and external data to identify trends, opportunities and potential risks
• Collaborate with cross-functional teams to develop and refine business strategies
• Generate actionable insights and recommendations based on data analysis to support strategic initiatives
• Stay informed about Metaverse and Entertainment industry and platform trends, competitor activities and marketing dynamics to inform strategic planning
• Leverage quantitative and qualitative insights from research and analysis to influence the partnerships strategy, and inform content portfolio positioning, go-to-market plans, creative assets, and campaigns
• Build cross-functional partnerships and champion an informed point-of-view to drive alignment
  
  

Minimum Qualifications:

• 5+ years of experience in strategic planning for content
• Analytical and problem-solving experience
• Experience presenting and conveying complex information to stakeholders at all levels
• Bachelor's degree
• Entertainment or Media industry experience
• Experience working independently in a fast-paced, entrepreneurial, and fluid environment, spotting issues early, and escalating as needed
  
  

Preferred Qualifications:

• Advanced degree
• Balance of creative and analytical thinking, putting forth best-in-class executions within a measurable and data-driven framework
• Understanding of mixed reality
• Experience working in or adjacent to the Entertainment industry
• Experience engaging in Partnerships-focused marketing
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$128,000/year to $186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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