Product Marketing Manager - Medical

IPG Medical; Marlborough (MA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k) matching

ESPP

Tuition reimbursement

EAP

Paid vacation

Job summary

IPG Medical Corporation is seeking a senior marketer to lead product introductions in urology, coordinate with distributors, and design regional training for physicians and partners. The role emphasizes collaboration with external partners, regulatory awareness, and data-driven marketing strategies.

The candidate should bring substantial international product marketing experience in laser medical devices, outstanding communication, and a strong drive for results within a fast-paced environment.

Qualifications

• 5+ years of international product marketing in laser urology equipment or similar high-technology medical field
• Experience liaising with external partners and distributors
• Experience liaising with medical/scientific leaders to develop new products with Thulium Fiber Laser
• Familiar with clinical studies and regulatory approvals for medical devices
• Clear and concise written and verbal communication; capable of formal and ad-hoc presentations
• Willingness to take initiative and work independently with diverse tasks; strong sense of urgency and quality
• Solid organizational skills and attention to detail

Responsibilities

• Lead new product introductions, including segmentation, positioning, pricing, promotion, training and education programs for Urology
• Coordinate with distributors and partners to drive equipment sales and marketing programs
• Design and conduct regional training and educational programs for physicians, distributors, and partners
• Establish and execute plans to increase product utilization
• Develop and execute marketing plans based on market and customer insights
• Create and maintain marketing materials and sales tools
• Propose designs and content for the company website and assets
• Develop marketing programs for equipment, instruments and disposables for stone and soft tissue management
• Generate market intelligence for pre-clinical and clinical research with Thulium Fiber Laser

Skills

International marketing

Distributor relations

Medical liaison

Regulatory knowledge

Strong communicator

Attention to detail

Project management

Education

Bachelor's degree in business/marketing/science

Job description

IPG Medical Corporation is focused on developing next-generation medical products based on its state-of-the-art technology. Headquartered in Marlborough, MA, we aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative medical device laser solutions that make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Medical Group you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

Job Profile:

• Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs; coordinate with and support marketing program with distributors and commercial partners in Urology
• Plan and coordinate local commercial launches with distributor and commercial partners; drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partner in Urology
• Design and conduct regional training and educational programs for physicians, distributors, and commercial partners in Urology
• Establish and execute plans for increasing the utilization of product
• Develop and execute marketing plans based on market and customer insights
• Create and maintain marketing materials and sales tools
• Propose designs, generate content and drive continuous improvement of the company’s website
• Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures
• Generate market intelligence for pursuing new pre-clinical and clinical research with the company’s proprietary Thulium Fiber Laser technology

Qualifications:

• Bachelors degree in business management, marketing, and/or scientific field
• 5-8 years+ international product marketing experience in laser urology equipment or similar high-technology medical field
• Experience in working with external partners and distributors
• Experience liaising with medical and scientific opinion leaders for obtaining information to develop new products with Thulium Fiber Laser technology
• Familiar with clinical studies and regulatory approvals for medical devices
• Ability to communicate clearly and concisely, both in writing and verbally; comfortable with both formal and extemporaneous presentations
• Willingness to take initiative and ability to work independently with many different types of tasks, while not being afraid to ask questions when in doubt.
• Strong sense of urgency and quality
• Solid organizational skills and attention to detail

Pay Range

The pay range on this posting applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location posted, the applicable range could differ. Actual starting pay is determined by a number of factors including relevant skills, qualifications, and experience.

Other Compensation

Employees in this role are eligible for additional rewards which could include:

• Annual Discretionary Bonus or Sales Bonus as Applicable
• Equity awards as applicable

Benefits Provided

All Regular* US employees receive:

• Paid vacation time accrued based on years of service

*Prorated for reduced hour schedules

Additional Benefits Offered

• Medical, dental, and vision insurance plans with options for HSA/FSA
• Dependent Care FSA
• Paid Basic Life and AD&D Insurance
• Short-term and Long-term Disability insurance
• 401(k) plan with Company matching
• Employee Stock Purchase Plan (ESPP)
• Tuition Reimbursement Program
• Employee Assistance Program (EAP)
• Adoption Assistance
• Pet InsuranceBright Horizons Backup Care
• Bright Horizons College Coach

*Benefits eligibility may differ by program for reduced hour schedules