Product Marketing Manager, Lifestyle

Columbia Sportswear Company; Portland (OR); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k with company match

Employee discounts

Wellness programs

Job summary

Columbia Sportswear Company is seeking a Lifestyle Product Marketing Manager to lead category and product marketing for the Lifestyle business. This hybrid role sits at headquarters near Portland, OR, with four days onsite weekly.

You’ll guide consumer insights, develop compelling product stories, and drive go-to-market strategies across the Outdoor Lifestyle category, collaborating broadly to keep Columbia culturally relevant and authentic.

Qualifications

• 8+ years of professional experience in category marketing, brand marketing and/or product marketing.
• Bachelor’s degree in marketing, Business, Communications or related field.
• Strong understanding of contemporary and classic outdoor style, fashion and retail trends.
• Excellent communication and presentation abilities.
• Data-driven with experience using analytics, data, & presentation tools.
• Experience with DTC and specialty outdoor retail channels.
• Knowledge of product development and insight-driven marketing.

Responsibilities

• Monitor apparel and lifestyle market trends to identify opportunities for growth and differentiation.
• Shape long-term heritage franchise strategies to stay relevant to new consumers.
• Craft lifestyle-focused product narratives highlighting style, versatility, wearability.
• Lead seasonal GTM strategies for the Outdoor Lifestyle category across functions.
• Partner with in-house social media and influencer teams for authentic engagement.
• Collaborate with Insights, Product Creation, Partnerships, Merchandising and Digital Marketing.
• Provide strategic direction for campaigns, briefs, storytelling, and channel plans.
• Evaluate engagement, campaign effectiveness, and regional performance to guide investments.

Skills

Consumer trends & insights

Heritage & franchise stewardship

Lifestyle-focused positioning

Go-to-Market leadership

Community strategy & influencer work

Cross-functional collaboration

Campaign guidance

Performance measurement

Education

Bachelor’s degree in marketing, Business, Communications or related field

Tools

Excel

PowerPoint

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

Our mission at Columbia Sportswear is to unlock the outdoors for everyone.

We are looking for a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives across Columbia’s Lifestyle business. This role sits within the broader Product Marketing team and serves as the internal expert on the outdoor lifestyle consumer, connecting emerging trends and contemporary style influences, with Columbia’s heritage to develop strategies that drive brand relevance and business growth.

This role is ideal for someone who understands the intersection between outdoor and lifestyle culture. They are highly attuned to apparel trends, and the brands, creators, communities, and cultural moments that move the marketplace. They understand how outdoor style shows up in everyday life and are passionate about identifying opportunities for Columbia to remain culturally relevant while staying true to its authentic outdoor DNA.

HOW YOU’LL MAKE A DIFFERENCE

• Consumer Trends and Insights : Continuously monitor apparel and lifestyle market trends, cultural shifts, consumer behavior, and competitive activity to identify opportunities for growth and differentiation.

• Heritage and Franchise Stewardship : Help shape long-term strategies for key heritage franchises, ensuring Columbia’s iconic products and stories remain meaningful and compelling to an emerging generation of consumers.

• Lifestyle-Focused Product Positioning : Craft compelling product narratives that highlight style, versatility, and wearability, tailored towards style-conscious outdoor consumers.

• Go-to-Market Leadership : Drive seasonal GTM strategies for the Outdoor Lifestyle category, ensuring alignment across product, brand, and commercial.

• Community Strategy : Partner with Columbia’s in-house social media & influencer teams to support the development of influencer, creator, and community engagement strategies that enhance authenticity, credibility, and cultural relevance within the outdoor lifestyle space.

• Cross-Functional Collaboration : Partner with Consumer Insights, Product Creation, Partnerships, Merchandising, Retail Marketing, Designers, and Digital Marketing to ensure lifestyle expertise is reflected throughout the consumer journey.

• Campaign Guidance : Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement plans.

• Performance Measurement : Evaluate consumer engagement, campaign effectiveness, category trends, and regional marketplace performance to ensure future marketing strategies and investment decisions.

YOU ARE

• A passionate outdoor enthusiast who considers themselves a student of style, culture, and consumer behavior with a strong understanding of the outdoor lifestyle marketplace.

• A strategic marketer who translates consumer understanding into actionable business and marketing recommendations.

• A strong storyteller who can connect product, culture, and consumer motivations into compelling narratives

• An effective communicator and presenter capable of collaborating effectively with cross-functional teams and influencing stakeholders at multiple levels of the organization

• Comfortable balancing data, consumer insights, and intuition to make informed recommendations

• Naturally curious and culturally connected, always seeking to understand what is next and what matters most to consumers

YOU HAVE

• A passion for apparel, outdoor culture, style trends, and consumer behavior

• Bachelor’s degree in marketing, Business, Communications or related field

• 8+ years of professional experience in category marketing, brand marketing and/or product marketing, or related discipline

• Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape

• Excellent communication and presentation abilities

• Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.)

• Experience with DTC and specialty outdoor retail channels

• Knowledge of product development and insight-driven marketing

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position’s scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [e-mail] with the Subject: Applicant Assistance Requested.