Product Marketing Manager, Land.com

CoStar Group; Austin (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(k) retirement plan

Tuition reimbursement

On-site fitness center

Employee stock purchase plan

Job summary

CoStar Group is seeking a Product Marketing Manager to lead positioning, messaging, and marketing strategy for Land.com products in Austin, TX. This high-impact role involves close collaboration with Product and Sales teams to drive growth and market positioning.

The ideal candidate will have a Bachelor's degree, over 5 years of relevant experience, and strong communication skills. Competitive compensation and a comprehensive benefits package await successful candidates.

Qualifications

• 5+ years of experience in product marketing or a related field.
• Proven ability to work cross‑functionally across teams.
• Comfortable operating in fast-paced environments.

Responsibilities

• Develop product positioning and messaging for customer value.
• Translate product functionality into compelling narratives.
• Collaborate closely with Sales to gather customer feedback.
• Conduct market research to inform positioning.

Skills

Strong written and verbal communication skills

Ability to distill complex concepts into clear messaging

Strong organizational skills

Self‑starter

Commitment to prior employers

Education

Bachelor's degree from an accredited university

Tools

Adobe products (Illustrator, Photoshop, PowerPoint)

Job description

Product Marketing Manager, Land.com

Job Description

Austin, TX

About CoStar Group

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We empower people to discover properties, insights, and connections that improve their businesses and lives.

About Land.com

Land.com is the leading marketplace for rural and recreational land, connecting buyers and sellers across a complex and diverse market. Land transactions require more education, nuance, and specialization than traditional residential real estate, creating a unique opportunity to shape how this category evolves digitally.

This position will be based onsite in our Austin, TX office.

Role Overview

The Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth.

This is not a narrowly defined product marketing role—success requires a willingness to operate across strategy, execution, and cross‑functional support.

The ideal candidate is a strong communicator, strategic thinker, and hands‑on executor who is comfortable operating in a fast‑paced, collaborative, and less structured environment.

Core Responsibilities

• Develop product positioning and messaging that clearly articulates customer value
• Translate product functionality and technical details into compelling, customer‑facing narratives
• Partner with Product Management to shape go‑to‑market strategy and inform product roadmap decisions
• Lead end‑to‑end execution of product launches, including planning, asset development, and post‑launch optimization
• Create sales enablement materials and insights that support deal conversion and product adoption
• Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
• Conduct competitive analysis and market research to inform positioning and strategy
• Support development and execution of integrated, multi‑channel marketing campaigns
• Contribute to content, campaigns, events, and customer‑facing initiatives as needed
• Coordinate customer research activities including interviews, potential focus groups, and client testimonials

Qualifications

• Bachelor's degree required from an accredited, not‑for‑profit, in‑person college/university.
• 5+ years of experience in product marketing or a related field
• Strong written and verbal communication skills
• Ability to distill complex concepts into clear, compelling messaging
• Proven ability to work cross‑functionally across Product, Sales, Marketing, and Research teams
• Strong organizational skills with the ability to prioritize and manage multiple initiatives
• Self‑starter with a high level of ownership and accountability
• A track record of commitment to prior employers

Preferred Qualifications

• Experience in real estate, marketplaces, or digital platforms
• Familiarity with rural land, land brokerage, or related markets
• Familiarity with Adobe products like Illustrator, Photoshop, PowerPoint, etc.
• Experience operating in a fast‑paced, growth‑oriented environment
• Hybrid thinker‑doer comfortable with both strategy and execution
• Highly collaborative and effective in cross‑functional environments
• Curious, adaptable, and comfortable navigating ambiguity
• Results‑oriented with a strong sense of ownership

Why This Role

High‑impact role with direct influence on product growth and market positioning.

Opportunity to shape product marketing within a growing and evolving category.

Broad exposure across Product, Sales, Marketing, and Research teams.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance‑based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in‑person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(k) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.