Product Marketing Manager - Insurance Enablement & Growth

Veracity Insurance; Pleasant Grove (UT); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Health, dental, and vision plans

4 weeks Paid Time Off

10 + 2 company holidays

401K with employer match

Personal assistance programs

Job summary

Veracity is seeking an experienced Product Marketing Manager to join its Marketing team in a remote role, focused on the product liability risk family including nutraceuticals, cannabis, and beauty/cosmetics, with restaurant and medspa segments. You will enable agency producers, develop competitive intelligence, and drive pipeline health across sub-programs.

You will lead market research, messaging, and enablement resources, partnering with underwriting and program stakeholders to stay current

Qualifications

• Bachelor’s degree or equivalent years of experience.
• 5–10 years of experience in product marketing, sales enablement, or a closely related role.
• Exposure to agency, broker, or producer‑based distribution models.
• Ability to translate complex program and coverage detail into producer‑ready sales language.
• Proven ability to collaborate with agency leadership and producers who are not direct reports.

Responsibilities

• Conduct ongoing market research for product liability risk family, tracking regulatory shifts and competitive positioning.
• Monitor competitor offerings and translate findings into actionable positioning guidance.
• Maintain current understanding of program features, exclusions, and appetite shifts with stakeholders.
• Create positioning briefs, guides, battlecards, and guidelines for agency producers.
• Partner with agency leadership to identify enablement gaps and prioritize resources based on pipeline impact.
• Train and support agency producers on new launches, coverage changes, and positioning updates.
• Report on quote-to-bind performance and analyze drivers of wins and losses.
• Lead lead scoring in partnership with sales and CRM admin.

Skills

Market research

Positioning

Sales enablement

Stakeholder management

Analytics interpretation

Education

Bachelor's degree

Tools

CRM

Microsoft Office

Google Drive

Analytics platforms

Job description

At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We’re growing fast and want you to be a part of it!

We're seeking an experienced and commercially sharp Product Marketing Manager to join our Marketing team. Reporting to the Lead Product Marketing Manager, this remote role supports Veracity's suite of sales-assisted programs – starting with the product liability risk family including nutraceuticals, cannabis, and beauty/cosmetics, along with developing restaurant and medspa segments.

This role primarily supports Veracity's in-house agency and its sales-assisted quoting and binding process for higher-complexity programs that require producer-level expertise. This role bears responsibility for ensuring the agency has the positioning, competitive intelligence, and enablement resources needed to generate and qualify leads, convert quotes into bound policies, and serves as product marketing's primary liaison into agency leadership on program performance and pipeline health.

Key Responsibilities

• Conduct ongoing market research specific to the product liability risk family – tracking regulatory shifts, underwriting appetite changes, and competitive positioning across nutraceuticals, cannabis, beauty/cosmetics, and developing restaurant and medspa segments
• Monitor competitor program offerings, pricing structures, and coverage terms within these verticals and translate findings into actionable positioning guidance
• Partner with underwriting and program stakeholders to maintain a current, accurate understanding of program features, exclusions, and appetite shifts as they occur
• Build and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines that equip agency producers to sell across assigned programs
• Partner with agency leadership to identify enablement gaps and prioritize new resources based on pipeline impact
• Train and support agency producers on new program launches, coverage changes, and positioning updates

Pipeline & Performance Reporting

• Regularly report to stakeholders on quote-to-bind performance by sub-program, including analysis of drivers behind wins and losses
• Build and maintain the lead scoring framework and execution in partnership with sales agents and the CRM administrator
• Track and report on agency producer adoption of enablement materials and their impact on bind rate
• Assist resource managers and stakeholders in using pipeline and performance data to shape future enablement priorities
• Serve as product marketing's primary point of contact into agency leadership on program performance, pipeline health, and enablement needs
• Coordinate with Marketing leaders and resource managers to ensure channel strategies appropriately support the agency's sales-assisted process
• Escalate agency feedback on program gaps, competitive threats, or positioning issues to the appropriate Marketing and Product stakeholders

Forecasting & Business Case Development

• Assist stakeholders and executives in developing program-level performance forecasts using pipeline data, historical bind trends, and forward-looking market signals
• Build business cases for new enablement investments or program expansions within the assigned vertical

New Program Handoff & Launch Support

• Oversee smooth handoffs of new or evolving programs within the product liability risk family from the New Product Development team to the agency and sales-enablement function
• Ensure smooth handoffs between sales-assisted programs and the online programs division
• Personally create and represent Initiative Success Plans for enablement-related efforts, outlining resource needs, expected returns, and success metrics

Stakeholder Feedback & Resourcing

• Provide feedback, insights, and recommendations to department leadership, resource managers, and agency leadership on resourcing challenges, prioritization, and operational needs specific to sales-assisted programs
• Adopt the Objectives and Key Results framework for goal-setting and reporting consistent with the broader PMM team and marketing department
• Attend the annual Marketing Department offsite and select other in-person events as requested
• Required to perform other duties as requested, directed, or assigned

Requirements and Qualifications

• Bachelor's degree or equivalent years of experience
• 5–10 years of experience in product marketing, sales enablement, or a closely related role – ideally with exposure to agency, broker, or producer-based distribution models
• Working knowledge of positioning and sales enablement within a sales-assisted, producer-facing distribution model in addition to standard product marketing channels
• Demonstrated ability to translate complex program and coverage detail into producer-ready sales language
• Proven ability to build trust and alignment with agency leadership and producers who are not direct reports
• Ability to track and interpret regulatory shifts and underwriting appetite changes across higher-risk specialty verticals
• Strong organizational skills with the ability to manage multiple sub-programs and shifting regulatory landscapes without losing prioritization
• Ability to translate market and pipeline data into enablement resources that move bind rate
• Proficiency with Microsoft Office Suite, Google Drive, CRM and agency management systems, and analytics platforms
• Insurance industry experience preferred – specialty/E&S or regulated-vertical experience in cannabis, nutraceuticals, beauty/cosmetics, or similar a plus
• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life

Why Veracity?

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated, like-minded professionals
• Experience a culture that prioritizes growth and development

Compensation Range:$105k/yr - $115k/yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.

If you need accommodation, please let us know during the interview process.