Product Marketing Manager- Industrial Engineering & Mfg

Michael Page; Marlborough (MA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive base salary 120k-160k

Bonus potential

Job summary

MPI is seeking a Product Marketing Manager to lead content-driven marketing across automotive, energy, infrastructure, and industrial markets. The role partners with Product, Sales, CSM, and Marketing to translate technical capabilities into customer-centric content that drives growth.

The ideal candidate has 5+ years in technical marketing and 3-5+ years in engineering/manufacturing, with a proven ability to work in a smaller company and manage multiple content initiatives with impact.

Qualifications

• 5+ years of experience in technical marketing and content marketing.
• 3-5+ years in the engineering & manufacturing industry.
• Experience in a smaller company with cross-functional marketing work.
• Marketing management experience is a plus.
• Strong understanding of energy, construction, and manufacturing industries.
• Excellent communication and interpersonal skills.
• Ability to work independently and in a collaborative team.
• Track record of delivering marketing objectives.

Responsibilities

• Develop and execute content marketing strategies for product launches, customer acquisition, retention, and revenue growth.
• Create product messaging and positioning for target audiences and buyer personas.
• Produce content assets: briefs, case studies, white papers, eBooks, blogs, sales enablement materials, videos, webinars, and website content.
• Partner with Product Management, Sales, Customer Success, and Marketing to translate capabilities into customer-centric content.
• Lead go-to-market content for launches, releases, and strategic initiatives.
• Develop sales enablement resources: battle cards, decks, one-pagers, and competitive guides.
• Develop thought leadership content to strengthen brand credibility.
• Conduct market, customer, and competitive research to identify opportunities.
• Manage editorial calendars and content workflows for timely delivery.
• Optimize content for SEO, campaigns, demand generation, social media, and website performance.
• Measure content effectiveness via engagement, leads, conversions, product adoption, and pipeline influence.
• Collaborate with demand generation and digital marketing to align content with campaigns.
• Ensure consistent brand voice and visuals across materials.
• Support analyst relations, PR, and customer advocacy with strategic content.
• Gather feedback and market insights to refine messaging and content strategies.
• Manage external agencies, freelancers, and partners to scale production.

Skills

Technical marketing

Content marketing

Cross-functional collaboration

Leadership

Communication skills

Independent / self-starter

Education

Bachelor's degree in Business, Marketing, Engineering, or related

Master's degree a plus

Job description

Looking to to manage and build a marketing team and function?

Seeking a company where employees average 10+ year tenure?

My client is at the forefront of sustainable and innovative chemical solutions selling across industrial markets like Automotive, Energy, Infrastructure and more. They have had periods of nearly doubling YoY growth, and after 1-2 down years are back in growth mode. They are seeking a Product Marketing Manager to work closely across content and sales enablement.

Description

Responsibilities

• Develop and execute content marketing strategies that support product launches, customer acquisition, retention, and revenue growth objectives.
• Own the creation of compelling product messaging and positioning that clearly communicates value propositions across target audiences and buyer personas.
• Produce and manage a wide range of content assets, including product briefs, case studies, white papers, eBooks, blogs, sales enablement materials, videos, webinars, customer stories, and website content.
• Partner with Product Management, Sales, Customer Success, and Marketing teams to translate technical product capabilities into customer-centric content and business outcomes.
• Lead go-to-market content development for new product launches, feature releases, and strategic initiatives.
• Create and maintain sales enablement resources, including battle cards, pitch decks, one-pagers, competitive comparisons, and objection-handling guides.
• Develop thought leadership content that strengthens brand credibility and positions the company as an industry expert.
• Conduct market, customer, and competitive research to identify content opportunities, industry trends, and messaging differentiation.
• Manage editorial calendars and content production workflows to ensure timely delivery of high-quality materials.
• Optimize content for SEO, digital campaigns, demand generation programs, social media, and website performance.
• Measure and report on content effectiveness using key performance indicators such as engagement, lead generation, conversion rates, product adoption, and pipeline influence.
• Collaborate with demand generation and digital marketing teams to align content strategies with campaign objectives and customer journeys.
• Ensure consistency in brand voice, messaging, and visual presentation across all customer-facing materials.
• Support analyst relations, public relations, and customer advocacy initiatives through strategic content development.
• Gather customer feedback and market insights to continuously refine messaging, positioning, and content strategies.
• Manage external agencies, freelance writers, designers, and content partners when needed to scale content production.
  

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Profile

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field (Master's degree a plus)
• 5+ years of experience in technical marketing, content marketing, product marketing capacity ideally with a focus on content
• 3-5+ years in the engineering & manufacturing industry desired
• Experience working in a smaller company in a cross functional marketing capacity desired.
• Marketing Management experience would be a large plus
• Strong understanding of the industries relevant to our products (e.g., energy, construction, manufacturing).
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a collaborative team.
• Results-driven with a track record of meeting and exceeding key marketing objectives.

Job Offer

Offer

• Hybrid onsite west of MA - 2-3 days per week
• $120-160k base salary + bonus (salary commensurate with experience)
• Opportunity to move up and lead a team
  

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.