Product Marketing Lead — Content & GTM Growth

Michael Page; Marlborough (MA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive base salary 120k-160k

Bonus potential

Job summary

MPI is seeking a Product Marketing Manager to lead content-driven marketing across automotive, energy, infrastructure, and industrial markets. The role partners with Product, Sales, CSM, and Marketing to translate technical capabilities into customer-centric content that drives growth.

The ideal candidate has 5+ years in technical marketing and 3-5+ years in engineering/manufacturing, with a proven ability to work in a smaller company and manage multiple content initiatives with impact.

Qualifications

• 5+ years of experience in technical marketing and content marketing.
• 3-5+ years in the engineering & manufacturing industry.
• Experience in a smaller company with cross-functional marketing work.
• Marketing management experience is a plus.
• Strong understanding of energy, construction, and manufacturing industries.
• Excellent communication and interpersonal skills.
• Ability to work independently and in a collaborative team.
• Track record of delivering marketing objectives.

Responsibilities

• Develop and execute content marketing strategies for product launches, customer acquisition, retention, and revenue growth.
• Create product messaging and positioning for target audiences and buyer personas.
• Produce content assets: briefs, case studies, white papers, eBooks, blogs, sales enablement materials, videos, webinars, and website content.
• Partner with Product Management, Sales, Customer Success, and Marketing to translate capabilities into customer-centric content.
• Lead go-to-market content for launches, releases, and strategic initiatives.
• Develop sales enablement resources: battle cards, decks, one-pagers, and competitive guides.
• Develop thought leadership content to strengthen brand credibility.
• Conduct market, customer, and competitive research to identify opportunities.
• Manage editorial calendars and content workflows for timely delivery.
• Optimize content for SEO, campaigns, demand generation, social media, and website performance.
• Measure content effectiveness via engagement, leads, conversions, product adoption, and pipeline influence.
• Collaborate with demand generation and digital marketing to align content with campaigns.
• Ensure consistent brand voice and visuals across materials.
• Support analyst relations, PR, and customer advocacy with strategic content.
• Gather feedback and market insights to refine messaging and content strategies.
• Manage external agencies, freelancers, and partners to scale production.

Skills

Technical marketing

Content marketing

Cross-functional collaboration

Leadership

Communication skills

Independent / self-starter

Education

Bachelor's degree in Business, Marketing, Engineering, or related

Master's degree a plus

Job description

MPI is seeking a Product Marketing Manager to lead content-driven marketing across automotive, energy, infrastructure, and industrial markets. The role partners with Product, Sales, CSM, and Marketing to translate technical capabilities into customer-centric content that drives growth.

The ideal candidate has 5+ years in technical marketing and 3-5+ years in engineering/manufacturing, with a proven ability to work in a smaller company and manage multiple content initiatives with impact.