Product marketing manager in analytics platforms

Improvado; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Remote-first

Medical and dental benefits

401K plan

Unlimited PTO

Paid holidays

Professional development reimbursement

Job summary

Improvado ищет специалиста по продакт-маркетингу для формирования позиционирования и месседжей в индустрии B2B SaaS. Вы будете работать над ICP и персонажами, развивать коммуникацию продукта и поддержку продаж.

Вам предстоит жить в удаленном формате, тесно сотрудничать с командами продаж и маркетинга, готовить материал для Gartner и других влиятельных аналитиков, а также участвовать в разработке контент-стратегии и учебных материалов.

Qualifications

• Опыт запуска и позиционирования продуктов на рынке B2B SaaS.
• Умение строить месседжинг, battlecards и скрипты продаж.
• Навыки анализа метрик и требований рынка.

Responsibilities

• Разработка позиционирования, структуры сообщений и иерархии по ICP.
• Документация ICP и персон, используемая в продажах.
• Разработка материалов для запуска продуктов и релизов.
• Организация программы win/loss с ежеквартальными обзорами.
• Ведение живых брифингов и коллабораций с лидерами продаж.

Skills

Product marketing

B2B SaaS

Messaging & positioning

Sales collaboration

Tools

SQL

dbt

BI tools

Job description

Описание

Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.

Задачи

• Core positioning, category framing and message hierarchy across ICPs and personas.
• ICP and persona documentation that is used, not filed.
• The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it.
• A structured win/loss interview program with quarterly readouts.
• Living battlecards.
• Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning.
• The core pitch narrative, demo storyline and objection-handling framework.
• The messaging components of new-rep onboarding.
• A standing weekly cadence with Sales leadership — not quarterly check‑ins.
• Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays.
• The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker.
• Feeding structured market and buyer insight back into product prioritization.

Требования

• 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product.
• Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak.
• B2B SaaS sold to marketing or data buyers.
• Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile.
• Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter.
• Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking.
• Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback.
• Будет плюсом: hands‑on SQL, dbt or BI, enough to validate a claim yourself; Experience marketing AI capabilities without hype; Analyst‑relations experience; Agency‑side or enterprise-brand background; Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

Условия

• Remote-first environment
• Competitive compensation
• Medical and dental benefits
• 401K plan
• Unlimited PTO
• Paid holidays
• Professional development reimbursement