Product Marketing Manager — Growth, Upsell & Value

Energy Innovation Corp; Columbus (GA); On-site; USD 78,000 - 127,000; Full time

Benefits offered by this job

Mentorship program

Benefits package

Flexible work arrangements

Job summary

Energy Innovation Corp. in Columbus, GA is seeking a Product Marketing Manager to lead client-centric campaigns and drive value-based selling. The role reports to leadership and supports upsell, renewals, and outbound messaging.

You will work with cross-functional teams, leverage marketing tools, and contribute to brand growth while navigating a temporary engagement that fits the Columbus market.

Qualifications

• Experience delivering client-centric outcomes in temporary/contract structures.
• 6+ years owning end-to-end outcomes beyond task completion.
• Strong network in Columbus or ability to build one quickly.

Responsibilities

• Track pipeline performance and report results to leadership weekly.
• Coach PMs to focus on value selling over discounts.
• Drive upsell and renewal conversations with existing accounts.
• Draft outreach copy for manager buyers' inbox.
• Analyze Mailchimp funnels and fix drop-offs.
• Grow brand awareness via Teamwork and funnel initiatives.

Skills

Client-centric delivery

Critical thinking

Ownership of outcomes

Continuous learning

Columbus network

Tools

Semrush

Mailchimp

Teamwork

Job description

Energy Innovation Corp. in Columbus, GA is seeking a Product Marketing Manager to lead client-centric campaigns and drive value-based selling. The role reports to leadership and supports upsell, renewals, and outbound messaging.

You will work with cross-functional teams, leverage marketing tools, and contribute to brand growth while navigating a temporary engagement that fits the Columbus market.