Consumer Product Marketing Manager, Cross-Meta Ecosystem

Meta; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Meta in San Francisco, CA is seeking a Consumer Product Marketing Manager to drive product adoption across our apps. You will shape positioning, run go-to-market strategies, and partner with research, product, comms and policy to influence product direction.

This role requires data-driven, consumer-focused thinking and proven ability to lead cross-functional initiatives in a fast-moving environment. Location is San Francisco, with on-site collaboration.

Qualifications

• Experience using data to inform product marketing decisions.
• Ability to collaborate with research, product, and policy teams.
• Strong written and verbal communication skills.

Responsibilities

• Influence and shape product strategies, positioning and narratives through data and insights for target audiences in close collaboration with research, product, comms and policy
• Develop and execute go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Skills

Data analysis

Cross-functional

Strategic thinking

Communication

Job description

# Consumer Product Marketing Manager, Cross-Meta EcosystemSan Francisco, CA Consumer Marketing+ 1 moreApply nowWe're looking for an experienced Consumer Product Marketing Manager to join our product marketing team, and to support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people all over the world across our apps, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs, and drive complex cross-company initiatives.We're looking for a seasoned, strategic data-driven, consumer-focused Product Marketing Manager to join our global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company. If you are a strategic marketer who is analytical and creative, have experience leading complex projects in environments with evolving priorities and timelines, and are passionate about connecting consumers with great products, then we'd like to connect with you.---## Consumer Product Marketing Manager, Cross-Meta Ecosystem Responsibilities* Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy* Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners* Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement* Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems