Product marketing manager for open-source software

Canonical Ltd.; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote work

Learning budget 2000 USD/yr

Annual compensation review

Recognition rewards

Annual holiday leave

Parental leave

Employee assistance programme

Travel to sprints

Travel upgrades

Job summary

Canonical Ltd. is seeking an experienced marketing professional to develop and execute GTM strategies, lead product messaging, and coordinate content plans from web copy to whitepapers. You will collaborate with regional teams to run integrated campaigns, launch new products, and drive adoption.

The role emphasizes storytelling, data-driven decision making, and a growth mindset to expand the customer base across global markets. Fully remote, with ongoing learning and travel opportunities.

Qualifications

• Experience in product marketing for open source or enterprise software.
• Strong storytelling and messaging skills.
• Proven ability to drive demand generation and pipeline growth.
• Comfort leading cross-functional teams including product, sales, partners, and marketing.
• Data-driven mindset with ability to translate insights into GTM strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute GTM strategies for Canonical's range of products.
• Lead messaging and positioning to stand out in a competitive market.
• Plan content from website copy to whitepapers and sales enablement.
• Collaborate with regional marketing teams for integrated campaigns.
• Launch new products and features, driving awareness and adoption.
• Run competitive analysis and adjust positioning accordingly.
• Support customer success to upsell and grow the customer base.
• Plan global events, webinars, and community meetups aligned with GTM priorities.

Skills

Open source passion

Storytelling

Growth mindset

Excellent communication

Data-driven

Enterprise software marketing

Demand generation

Cross-functional collaboration

Job description

Описание

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors.

Задачи

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Требования

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
• Будет плюсом: Data-driven mindset, using insights to refine strategies and improve performance; Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions; Experience with demand generation, understanding how to translate GTM strategies into pipeline growth; Comfort working cross-functionally with product, sales, partners, and marketing teams

Условия

• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.
• In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.
• Our compensation philosophy is to ensure equity right across our global workforce.
• In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals.
• Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events