Product Marketing Manager (F&B Expert)

Tastewise; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Job summary

Join a dynamic SaaS startup shaping the food and beverage industry as a Product Marketing Manager. Leveraging AI-driven insights, you will lead product messaging, support sales processes, and translate technical capabilities into clear communications. Ideal for those passionate about consumer understanding and market strategies.

Benefits

Hybrid work environment

Equity options

Medical, Dental, and Vision Benefits

Qualifications

• 3+ years of experience in the Food & Beverage sector.
• Experience in startups and/or SaaS companies preferred.
• Strong analytical skills and independent research capabilities.

Responsibilities

• Understand product features and act as a go-to expert.
• Own product positioning and messaging frameworks.
• Lead go-to-market strategy for new products.

Skills

Analytical skills

Storytelling capabilities

Proactive

Job description

Join to apply for the Product Marketing Manager (F&B Expert) role at Tastewise

Join to apply for the Product Marketing Manager (F&B Expert) role at Tastewise

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Passionate about food? Eager to join a dynamic SaaS startup shaping the food and beverage industry? Tastewise is just the place for you.

Tastewise: The GenAI-powered consumer data platform revolutionizing product strategies and driving success for major brands like Nestle, Pepsi, and Campbell’s. With insights from billions of data points, we empower our clients to create, market, and sell their products faster and more successfully.

Join this $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success and reach the homes of billions of people in an industry where change isn't just a recipe but a way of life.

Let's shape the future of food together.

About the role:

We are looking for someone who is passionate about understanding consumers and product marketing, with strong skills in analyzing, initiating, and applying user knowledge to product creation. This individual should be eager to lead the industry revolution with AI and drive transformation in work processes.

• Deeply understand the product—its features, technical capabilities, use cases, and customer value, becoming the go-to expert for internal teams.
• Translate technical functionality into clear, benefit-driven messaging that resonates across audiences, from buyers to end users.
• Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context.
• Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity.
• Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery.
• Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs.
• Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation.
• Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement.
• Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking.
  
  

Requirements:

• 3+ years of experience in marketing roles within the Food & Beverage sector – a must
• Experience in startups and/or SaaS companies – a significant advantage
• Ability to thrive in a fast-paced entrepreneurial environment
• Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers
• Excellent track record of creating high-quality marketing collateral across multiple channels
• Strong analytical skills with the ability to define, track, and measure outcomes
• Independent research and analysis skills for markets and business opportunities
• Highly motivated, quick to learn, and proactive with a strong ability to take initiative
  
  

Benefits:

• Hybrid environment- 2-3 days a week in our NYC office.
• Equity options
• Medical, Dental, and Vision Benefits (individual plan 100% covered)
• The base compensation for this role is approximately 120,000-140,000$ per year, excluding bonus targets. The candidate’s final compensation will be based on their skills and experience. For candidates outside of New York City, the compensation may vary depending on the local cost of labor and other factors.
• Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks. If your expectations are outside this range, we encourage you to apply still.
• Visa sponsorship for this role is currently not available.
  
  

Equal Opportunity Statement:

Tastewise is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We encourage individuals of all backgrounds to apply, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law. We are dedicated to providing reasonable accommodations to individuals with disabilities throughout the hiring process. If you require an accommodation, please contact [e-mail].

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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