Industrial AI Product Marketing Manager

Aspen Technology, Inc.; Houston (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

AspenTech, a leading Industrial AI software provider, seeks a high-energy Product Marketing Manager to own the marketing strategy for its Industrial AI portfolio, including AVA and AI-enabled offerings across product suites.

Responsibilities include defining positioning, coordinating with Product Management and Sales for launches, and developing compelling customer-facing content. Global collaboration and strong storytelling are essential.

Qualifications

• Bachelor’s degree in a technical discipline.
• 5–10 years of experience in product marketing for enterprise software.
• Experience marketing AI-enabled products or AI-driven software.
• Proven ability to own product/portfolio marketing strategy, including positioning and launch planning.
• Ability to translate complex AI capabilities into clear business value.

Responsibilities

• Own the marketing strategy for AspenTech’s Industrial AI portfolio.
• Define and drive portfolio messaging, segmentation, and go-to-market direction.
• Partner with Product Management and sales to shape launch strategy and adoption priorities.
• Develop differentiated value propositions linking tech capabilities to business outcomes.
• Create customer-facing content and sales enablement tools (briefs, decks, battlecards).
• Lead events, abstracts, demos, and thought leadership to support Industrial AI strategy.
• Collaborate with Industry Marketing and global teams to ensure messaging consistency and readiness.

Skills

Product marketing

AI/Industrial software

Cross-functional collaboration

Executive presentational skills

Education

Bachelor’s degree in a technical discipline

Job description

The driving force behind our success has always been the people of AspenTech. What drives us is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

We are seeking a high‑energy, experienced Product Marketing Manager to own the marketing strategy for AspenTech’s Industrial AI portfolio. This role will lead positioning, messaging, commercialization strategy, and go‑to‑market direction for AI‑enabled offerings across the portfolio, including AVA, Aspen Hybrid Models, and other Industrial AI capabilities spanning AspenTech’s product suites such as Asset Performance Management, Performance Engineering, Manufacturing & Supply Chain, Subsurface Science & Engineering, and Digital Grid Management.

Responsibilities

Own the marketing strategy for AspenTech’s Industrial AI portfolio, including positioning, messaging, segmentation, commercialization priorities, and go‑to‑market direction. Define and drive the portfolio narrative for Industrial AI across AspenTech, ensuring consistent messaging across AI‑enabled offerings while supporting differentiated product‑level value propositions. Partner with Product Management and commercial stakeholders to shape launch strategy, roadmap storytelling, market introduction plans, and adoption priorities for Industrial AI capabilities. Develop clear, differentiated value propositions that connect technical capabilities to measurable business outcomes for technical, operational, commercial, and executive audiences. Create and refine sales enablement tools that support effective customer engagement, including messaging frameworks, presentations, battlecards, competitive insights, and supporting materials. Lead the development of customer‑facing content to build awareness and demand, including solution briefs, presentations, web content, thought leadership, customer stories, event materials, and campaign content. Support conference strategy and customer‑facing events by shaping abstracts, presentations, demos, and proof points related to AspenTech’s Industrial AI strategy and portfolio. Collaborate with Industry Marketing to align Industrial AI messaging with key market trends, industry challenges, and high‑value use cases across target verticals. Work cross‑functionally with global teams to ensure message consistency, commercial readiness, and effective field execution across the Industrial AI portfolio.

Qualifications

• Bachelor’s degree in a technical discipline (e.g., Chemical Engineering, Mechanical Engineering, Industrial Engineering, Computer Science, Data Science, or a related technical field).
• 5–10 years of experience in product marketing, solution marketing, or technical marketing for enterprise, industrial, or other complex software offerings.
• At least 5 years of experience marketing AI‑enabled products or AI‑driven software solutions.
• Proven experience owning product or portfolio marketing strategy, including positioning, messaging, portfolio narrative development, go‑to‑market direction, and launch planning.
• Demonstrated ability to market complex AI capabilities or AI‑driven software solutions and translate technical functionality into clear business value.
• Strong understanding of Industrial AI, software, analytics, or adjacent technical domains.
• Experience working cross‑functionally with Product Management, Sales, Solution Consulting, and Marketing teams in a global organization.
• Excellent presentation, communication, writing, and analytical skills.
• Self‑directed, highly motivated, detail‑oriented, and able to lead across a global, matrixed organization.
• Ability and willingness to travel as needed.

Preferred Qualifications

• Experience marketing software that spans multiple product lines or solution areas.
• Familiarity with industrial software markets such as reliability, engineering, operations optimization, planning, advanced control, or subsurface workflows.
• Experience supporting technical launches, executive‑level messaging, and sales enablement for complex B2B software portfolios.

AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law. Reasonable Accommodation: We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at [e-mail].