Product Marketing Manager – Competitive Intelligence

Jobtailor; California (MO); On-site; USD 140,000 - 180,000; Full time

Job summary

Jobtailor is seeking an experienced Competitive Intelligence leader to drive go-to-market enablement for enterprise security solutions. You will craft compelling, technical battlecards and positioning guides, translate market signals into actionable guidance, and influence roadmap decisions through deep market insight.

The role requires strong cross-functional collaboration across product, sales, and marketing, with a track record of training field teams and supporting strategic renewals and new

Qualifications

• 7-10+ years in competitive intelligence, product marketing, or adjacent field
• Experience launching and marketing B2B enterprise security solutions
• Familiarity with Zero Trust, DLP, Endpoint Security and XDR
• Certifications such as CISSP or CISM are a plus

Responsibilities

• Develop high-impact competitive enablement content, including technical battlecards and positioning guides
• Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams
• Inform product roadmap decisions through market intelligence and strategic insights
• Conduct regular competitive enablement sessions and live training for partners and internal field teams
• Provide on-demand deal support and customized competitive guidance for strategic account renewals and new business acquisition
• Create dynamic battlecards, compete kits, positioning guides, market intelligence updates, sales enablement training, and strategic deal support resources
• Support competitive programs for the Catalyst partner network and internal account teams across Symantec and Carbon Black brands

Skills

Competitive Intelligence

B2B Enterprise Security

Content Simplification

Prompt Engineering

AI Productivity

Education

Bachelor’s degree in marketing, business, or technical field

Tools

CRM Platforms

Analytics Tools

Job description

• Develop high-impact competitive enablement content, including technical battlecards and positioning guides
• Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams
• Inform product roadmap decisions through market intelligence and strategic insights
• Conduct regular competitive enablement sessions and live training for partners and internal field teams
• Provide on-demand deal support and customized competitive guidance for strategic account renewals and new business acquisition
• Create dynamic battlecards, comprehensive compete kits, positioning guides, market intelligence updates, sales enablement training, and strategic deal support resources
• Support competitive programs for the Catalyst partner network and internal account teams across Symantec and Carbon Black brands

Requirements

• 7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field
• Proven success in launching and marketing B2B enterprise security solutions
• Deep familiarity with the cybersecurity landscape, including Zero Trust, DLP, Endpoint Security and XDR
• Exceptional ability to up-level technical content into conversational and succinct positioning
• Highly adaptable and comfortable working with minimal oversight in a fast-paced environment
• Ability to simplify complex concepts into clear and compelling narratives
• Proficiency in prompt engineering and AI productivity applications
• Proficiency with marketing tools, CRM platforms, and analytics
• Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams
• Bachelor’s degree in marketing, business, or a technical field
• Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products
• Experience working with global teams and managing multiple stakeholders
• Certifications such as CISSP, CISM, or equivalent are a plus

Core Competencies

Demonstrates expertise in competitive intelligence and product marketing within the cybersecurity landscape, with a strong focus on developing impactful enablement content and strategic insights. Proficient in simplifying complex concepts and delivering training to cross-functional teams while leveraging marketing tools and AI applications.

Highest-signal resume keywords

• Competitive Intelligence
• B2B Enterprise Security Solutions
• Cybersecurity Landscape
• Marketing Tools
• CISSP

ATS Optimization Keywords

Hard Skills

• Competitive Enablement Content Development
• Market Intelligence Analysis
• Technical Content Simplification
• Prompt Engineering
• AI Productivity Applications

Soft Skills

• Adaptability
• Cross-Functional Collaboration
• Communication

Certifications & Qualifications

• CISSP
• CISM

Industry Keywords

• Zero Trust
• DLP
• Endpoint Security
• XDR
• Broadcom Cybersecurity Solutions

Tools & Technologies

• CRM Platforms
• Analytics Tools