Product Marketing Manager, Community

Workweek Media; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Workweek Media seeks a Product Marketing Manager to enhance user engagement across various communities. This role involves analyzing user behavior, crafting user journeys, and leading initiatives to boost platform activity. Join a people-first company, where you can work remotely while enjoying generous benefits and competitive pay.

Benefits

Unlimited PTO with a minimum of 3 days/quarter used

100% health insurance coverage, 75% for dependents

401(k) plan with 3.5% company match

$500 one-time stipend for home office needs

5-week sabbatical after 4 years on staff

2 volunteering days per year

$100/month book stipend

In-person team retreats

Qualifications

• 3+ years of experience in product marketing or community roles.
• Experience in analytics and deriving insights.
• Ability to thrive in fast-moving environments.

Responsibilities

• Drive platform engagement by analyzing user behavior.
• Lead member experience initiatives within the community.
• Craft compelling copy for lifecycle messaging.

Skills

User behavior analysis

Copywriting

Community engagement

Project ownership

Job description

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

About the role

We’re hiring a Product Marketing Manager for the Safe Space, Hospitalogy, Marketingland, Fintech Takes, and Go-to-Millions Communities to own the member experience from first touch to long-term engagement. This role blends product thinking, marketing instincts, and community fluency. You'll be responsible for increasing platform engagement, mapping and improving user journeys, and being a visible presence in the community alongside our creator.

What you'll do

• Drive Platform Engagement Through Data
• Analyze user behavior to uncover what drives activation, retention, daily use, and value for members.
• Identify drop-off points and lead initiatives to fix them through product recommendations, member messaging, and new campaigns.
• Own and report on key engagement metrics, working closely with product and leadership.
• As the individual with most time on platform, bring qualitative data findings to product and leadership teams as a voice of our members.
• Lead the Member Experience
• Be the day-to-day voice of the brand inside the platform—welcoming users, starting threads, attending events, and keeping momentum high.
• Be a connector. When a product gap exists, find new ways to make the initiative come to life via self-created campaigns and MVPs.
• Work hand-in-hand with our creator to amplify conversations and elevate standout members.
• Collect and synthesize member feedback to inform product and content decisions.
• Craft High-Impact User Journeys and Messaging
• Write and manage lifecycle messaging across email, in-app, and other touchpoints.
• Create clear, compelling copy that drives action—whether that’s profile completion, content interaction, or DMs.
• Map the full member journey and constantly refine onboarding and re-engagement flows.
• Be a host for members and partner to the workweek team
• Workweek has always been a People-first company. Our communities and memberships also follow this value. Be a host everyday to new members. Be the connector, event host when needed, help members feel welcome while helping them find value.
• Build rapport and trust with Workweek’s creators as a fellow voice in the memberships. Then work with Workweek’s team to bring initiatives you proposed to life. Collaboration is a cornerstone of this role.

Qualifications

You might be a fit if…

• 3+ years of experience
• Love studying user behavior and turning insights into action.
• Can write copy that’s sharp, clear, and useful without needing heavy direction.
• Thrive in fast-moving environments where you own the full outcome, not just the task.
• Love connecting people virtually and in-person when possible
• Have experience in product marketing, lifecycle, growth, or community at an early-stage company.
• Can lead an initiative from start to finish and aren’t afraid of ownership
• Feel comfortable context switching between memberships
• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply