Product Marketing Manager, Clinical & Pharmacy Platform

Bask Health; New York (NY); Sur place; USD 90 000 - 140 000; Plein temps

Résumé du poste

Bask Health is seeking a Product Marketing Manager, Clinical & Pharmacy Platform, to shape product positioning, enable sell-through, and translate complex clinical and pharmacy software into clear customer value.

You'll work with product, engineering, sales, and customer success to develop messaging for patient intake, EMR, pharmacy integrations, and operational workflows, ensuring accurate, differentiated communication across channels.

Qualifications

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, healthcare technology, or technical software.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Ability to learn complex software functionality and explain it clearly.
• Experience creating product marketing and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.

Responsabilités

• Develop positioning and messaging for Bask Health's clinical and pharmacy software capabilities.
• Translate technical healthcare workflows into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for clinical and pharmacy product features.
• Coordinate product launch activities with relevant internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with engineers to validate technical product information.
• Develop messaging for patient intake and questionnaire capabilities.
• Support positioning for electronic medical records and clinical workflow features.
• Create product descriptions for provider review and administrative workflows.
• Develop messaging for pharmacy integrations and prescription-routing capabilities.
• Support product communications related to fulfillment and operational visibility.

Connaissances

3+ years of product marketing

Positioning and messaging

Go-to-market planning

B2B SaaS knowledge

Healthcare technology familiarity

Customer journeys understanding

Clear written communication

Sales enablement materials

Description du poste

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Product Marketing Manager, Clinical & Pharmacy Platform to develop product positioning, support go-to-market initiatives, and help customers understand Bask Health's clinical and pharmacy software capabilities.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Product Marketing Manager, you'll help communicate how Bask Health supports the operational workflows involved in running a telehealth business.

You'll work closely with product managers, engineers, pharmacy operations, sales, customer success, and other internal stakeholders to turn technical product functionality into clear customer-facing messaging.

This role requires someone who can learn complex software, ask detailed questions, and explain how different capabilities work together.

You'll develop messaging for patient intake, questionnaires, clinical workflows, electronic medical records, pharmacy integrations, prescription routing, and related operational features.

You'll help prospective customers understand how Bask Health connects patient-facing experiences with the systems that support clinical and pharmacy operations.

You'll also support messaging for new features and improvements across the clinical and pharmacy platform.

A major part of this role will involve creating accurate product marketing materials that make complicated workflows easier to understand.

You'll collaborate with product teams to learn how features function, what customer problems they solve, and how they should be communicated.

You'll work with technical and operational stakeholders to verify product details before publishing customer-facing materials.

You'll help coordinate product launches, prepare messaging, and ensure relevant teams understand new capabilities.

You'll develop product overviews, sales presentations, launch materials, customer education resources, and website content.

You'll partner with sales teams to understand the questions customers ask when evaluating telehealth software and healthcare infrastructure.

You'll use that feedback to improve product messaging and develop materials that address common questions and objections.

You'll also collaborate with customer success teams to support onboarding, feature education, and product adoption.

You'll conduct customer and market research to understand how healthcare businesses evaluate software platforms and what operational challenges influence their decisions.

You'll research competing healthcare technology platforms and help identify opportunities for stronger differentiation.

Because Bask Health operates in healthcare-related environments, accuracy is especially important. You'll work with appropriate internal reviewers when messaging involves clinical, pharmacy, or compliance-sensitive functionality.

You'll help maintain consistent terminology across product marketing materials and customer communications.

You'll support the measurement of product marketing performance through launch results, customer feedback, feature adoption, and other relevant indicators.

We're looking for someone who is organized, curious about healthcare technology, comfortable collaborating across teams, and able to take ownership of product marketing projects from planning through execution.

What You'll Do

• Develop positioning and messaging for Bask Health's clinical and pharmacy software capabilities.
• Translate technical healthcare workflows into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for clinical and pharmacy product features.
• Coordinate product launch activities with relevant internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with engineers to validate technical product information.
• Develop messaging for patient intake and questionnaire capabilities.
• Support positioning for electronic medical record and clinical workflow features.
• Create product descriptions for provider review and administrative workflows.
• Develop messaging for pharmacy integrations and prescription-routing capabilities.
• Support product communications related to fulfillment and operational visibility.
• Conduct customer research to identify healthcare software needs and purchasing considerations.
• Gather customer insights from sales and customer success teams.
• Research competing telehealth infrastructure and healthcare technology platforms.
• Maintain competitive positioning and differentiation materials.
• Develop product presentations, feature overviews, and sales enablement resources.
• Create messaging that addresses common technical and operational objections.
• Support website and landing page content for clinical and pharmacy capabilities.
• Partner with customer success teams on product education and adoption initiatives.
• Develop educational materials for new and existing platform features.
• Support onboarding communications for relevant clinical and pharmacy workflows.
• Coordinate technical and operational reviews of customer-facing product claims.
• Help maintain consistent product terminology across communications.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to product messaging and educational materials.

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, healthcare technology, or technical software companies.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Ability to learn complex software functionality and explain it clearly.
• Experience creating product marketing and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers.
• Ability to work effectively with engineers and technical stakeholders.
• Experience partnering with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing product materials.
• Familiarity with product onboarding and adoption concepts.
• Ability to incorporate customer feedback into messaging improvements.
• Strong attention to detail and commitment to accurate product communication.
• Comfortable working independently while collaborating across teams.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate effectively with different stakeholders.
• Familiarity with product marketing performance metrics.
• Willingness to learn healthcare-related operational workflows.
• Comfortable working in a rapidly evolving software environment.

Nice to Have

• Product marketing experience at a healthcare technology company.
• Familiarity with telehealth platforms and healthcare infrastructure.
• Experience marketing electronic medical record or electronic health record software.
• Understanding of patient intake and clinical workflow systems.
• Familiarity with pharmacy operations and prescription fulfillment processes.
• Experience positioning healthcare integrations or operational software.
• Understanding of healthcare software purchasing and implementation considerations.
• Experience marketing software to healthcare businesses.
• Familiarity with healthcare-related regulatory and compliance considerations.
• Experience working with clinical or pharmacy operations stakeholders.
• Understanding of direct-to-consumer telehealth business models.
• Experience marketing white-label or embedded software platforms.
• Familiarity with APIs and software integrations.
• Experience supporting technical SaaS product launches.
• Understanding of workflow automation software.
• Experience developing technical sales enablement materials.
• Familiarity with customer onboarding and product adoption initiatives.
• Experience researching competing healthcare technology platforms.
• Familiarity with AI-enabled healthcare software.
• Experience working in a growing technology company.